PURPOSE & RELEVANCE FOR THE ORGANIZATION
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-Creating an emotional connection with the customer and
representing
the brand values
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-Serving customers, selling
products
and diligently executing store operations
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-Using specialist knowledge and experience to give feedback and support to team members
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-Best
possible brand
presentation using consistent and CI-compliant presentation standards and considering the Retail Marketing Calendar
MAIN AREA OF RESPONSIBILITY
RP tasks – Sales Assistant
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-Is aware of store and individual targets and actively works to meet or exceed these by using all the resources available in the store
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-Meets or exceeds customer expectations, boosts
sales
and drives brand recognition by using
appropriate elements
of the customer service model
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-Creates an emotional connection with every customer by being a passionate and enthusiastic brand ambassador
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-Proactively incorporates basic core and seasonal product knowledge into his/her service approach within his/her assigned store zone(s)
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-Maintains an appealing,
pleasant
and inviting environment for customers to shop in and pays attention to Visual Merchandising as well as tidiness and cleanliness
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-Complies with
store rules and procedures (SOM regulations) to
maintain
a safe shopping and working environment
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-Ensures the product offer in the store is made available to customers by
assisting
with deliveries and replenishing the sales floor
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-Completes sales transactions quickly and accurately while adhering to defined cash protection procedures (if applicable)
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-Minimizes loss by always keeping an eye on stock levels while serving customers
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-Trains new team members (if applicable)
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-Collaborates productively and respectfully with team members to meet or exceed store targets
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-Signalises
a desire to continually learn and seizes all available opportunities to advance his/her development and increase performance
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-Endless Aisle (if applicable): informs customers about new ordering/sales possibilities in the online shop and uses the Endless Aisle tablet to offer product descriptions and/or customer feedback on products during the sales process
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-Click & Collect (if applicable): supervises and
monitors
new online orders which are placed by online customers and
have to
be reserved, packed and handed over to the customer in the store
RP tasks – Visual Merchandiser
Merchandising Display
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-Ensures that the stores adhere to European standards and guidelines, offering all consumers a brand shopping experience
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-Ensures best-in-class set-up of all shop windows, including outfit and positioning of mannequins, lighting, cleanliness, steam
application
and price
indication
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-Is responsible for
clearly separated in shop-in-shop set-ups to emphasize category specific product presentation
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-Ensures correct usage and positioning of in-store communication tools
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-Executes correct dressing of mannequins and positioning of props in the store
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-Uses and
maintains
Brand Retail and VM standards and organizes regular training on these topics for the respective store team
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-Regular reporting from the stores such as monthly entries in the VM Compliance Tool including taking pictures and uploading these in the system
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-Planning and implementing of marketing activities,
campaigns
and activations in alignment with the Marketing department and VM Manager
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-Provides input and, after consultation with VM Manager and the Marketing team, orders the Instore Communication Tools (ISC) for the respective store, if applicable
AUTHORITIES
None
KPIs
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-VM ambassador in the store
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-Linked to the currently applicable store KPIs (for example NPS, Net Sales, UPT, etc.)
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-VM store compliance results
CONTACTS
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-Customers
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-Colleagues and supervisors
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-Visual Merchandising Team and/or Sales staff
Knowledge, skills and experience
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-Basic competencies of a Retail Professional
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-Fluency in local language (written and spoken), good knowledge of English
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-Basic MS Office skills (Word, Outlook, Excel, PowerPoint)
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-Good communication
skills
MINIMUM QUALIFICATIONS
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-Apprenticeship as a Retail Professional
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-Completed vocational training as visual marketing designer desirable
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-At least 6 months of work experience in sport and/or fashion retail
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-Willingness to travel occasionally and support store openings in other locations
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