SEO Executive

Company Description

As part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence.

At De Beers Jewellers we are committed to guiding individuals on their personal journey of discovery. Harnessing nature’s finest work of art, De Beers Jewellers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity. 

Job Description

With a digital first mindset this is an exciting opportunity to join the De Beers Jeweller’s Global Ecommerce Team as SEO Executive reporting into the Senior Ecommerce Manager. 

The Search Engine Executive is responsible for the implementation of SEO initiatives for DBJ.com (US/UK) working with the Senior Ecommerce Manager to identify key priorities aligned to the eCommerce strategy and build our organic search presence as part of the client journey and brand discovery. 

• Day-to-day execution of organic SEO campaigns in partnership with the SEO agency. Inform, brief and support keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Partner with the SEO agency and Global e-Commerce Team to review, approve and manage the implementation across content and development teams of SEO optimized content, on-site recommendations (meta, URL structure, linking strategy, site architecture, authority pages).
• Manage SEO agency reporting to build monthly measurement framework to show organic search performance and evolution, sharing performance and analysis with key stakeholders.
• Oversee SEO development swim lane in partnership with internal and external development teams to ensure technical optimisations are implemented, reviewed, and measured.
• Partner with the Senior Ecommerce Manager to build off-site PR strategy working collaboratively with cross functional teams in marketing and PR to build SEO content roadmap.
• Work with the Performance Manager to build a De Beers Jewellers one search approach that delivers across UK & US market, across strategic objectives and across the consumer search funnel from discovery, consideration, and conversion.
• Partner with the e-Commerce Content Team to brief and support key SEO initiatives and provide site recommendations that drive rich SEO focused content.
• Provide support to technical and non-technical stakeholders, ensuring current & new site features and content.
• Stay up to date on industry trends and best practices across engine algorithms and the competitive landscape

Qualifications

• 2+ years SEO agency and/or in-house retail experience with relevant degree experience.
• Experience with Google Search Console, analytics platforms and enterprise level SEO research tools e.g. ScreamingFrog, Brightedge, etc.
• Fluency in basic SEO concepts such as keyword research, crawlability, page speed, user intent, mobile usability, etc.
• Understanding of technical SEO concepts such as XML sitemaps, content optimization, structured data, and information architecture
• Excellent data analysis, able to pivot and interpret data with strong excel skills.
• Ability to problem solve and balance pro-active approach with clear communication skills to enable alignment.
• Generates ideas but can apply these and prioritise based on commercial/business strategy.

Additional Information

• A great working environment
• Fantastic pension scheme
• 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group – we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes
• Staff discount
• Flexible benefits package

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group’s people, shareholders, communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others’ actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only. 

Building Forever

Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers’ trust in our diamonds that they can wear with pride. 

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications

#LI-ST3

Read Full Description