Senior Sales Director Spain

Location:

Madrid, Madrid, Spain

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Advertising, Marketing & PR Jobs

Other Industries & Skills:

Information Technology, Purchasing & Supply Chain

Advertiser:

Suntory Global Spirits

Job ID:

133293736

Posted On:

14 August 2026

What makes this a great opportunity?

JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam(R), Maker’s Mark(R), Basil Hayden(R) and Knob Creek(R) bourbons; Japanese whiskies, including Yamazaki(R), Hakushu(R), Hibiki(R) and Toki™; and leading Scotch brands including Teacher’s, Laphroaig(R) and Bowmore(R), Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good. Through its Proof Positive sustainability strategy, the company is committed to promoting environmental sustainability in its operations, having a positive impact on the communities where employees live and work, and helping consumers make informed choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, suntoryglobalspirits and drinksmart.

ABOUT THE ROLE
The Senior Sales Director Spain is a pivotal commercial leadership role accountable for translating Suntory Global Spirits’ International and Spain market strategy into sustainable, profitable growth across all channels. As a key member of the Spain Leadership Team, this leader sets the commercial agenda for the sales organization, builds strong customer and distributor partnerships, and ensures executional excellence across On-Trade, Cash & Carry, Off-Trade and eCommerce.
This role owns the development and delivery of the Spain sales plan, including top-line growth, profit delivery, market share, distribution, visibility and brand performance KPIs. The Senior Sales Director partners closely with Marketing, MDC, Finance, Supply Chain and International Commercial teams to convert brand strategies into customer-facing plans, manage risk and opportunity through S&OP, and create a clear, insight-led view of category, customer and competitor dynamics.
The role requires a hands-on, enterprise-minded leader who can simplify priorities, raise commercial capability, and build a high-performing and inclusive sales culture. Success will be measured not only by financial delivery, but also by the strength of customer relationships, quality of execution, talent development, and the ability to contribute to SGS’ ambition to become #1 in Whisky and RTD.

Role Responsibilities

PURPOSE
Accelerate SGS Spain’s growth and reputation as a leading premium spirits partner by delivering the market sales plan, strengthening omnichannel execution, and building a winning commercial team. The role will lead the Sales function to beat plan, grow ahead of the category where possible, improve value creation across the P&L, and embed disciplined, insight-led ways of working across customers, channels and internal stakeholders.

SCOPE
• Team: Leads the Spain Sales organization through direct leadership of channel directors, including On-Trade Sell-In, On-Trade Sell-Out and e-/Off-Trade leadership, with responsibility for building capability, engagement and succession across the wider commercial team.
• Channels: Accountable for commercial performance across On-Trade, Cash & Carry, Off-Trade and eCommerce as part of the SGS omnichannel strategy.
• Business ownership: Responsible for delivery of budgeted net sales, gross profit, margin, market share, distribution, visibility, customer investment effectiveness and key brand performance indicators for the Spain market.
• Cross-functional influence: Core partner to Marketing, MDC, Finance, Supply Chain, International Commercial and distributor/customer teams to ensure market plans are clear, executable and financially robust.

DUTIES & RESPONSIBILITIES
• Set and deliver the Spain commercial strategy, translating International and market priorities into an actionable annual sales plan by channel, customer and brand.
• Lead the Sales organization to beat plan across P&L, market share, distribution and execution goals, ensuring resources and customer investments are deployed behind the highest-value opportunities.
• Own the sales input into annual planning and monthly S&OP, providing accurate forecasts, early identification of risks and opportunities, and clear recommendations to protect volume, sales and profit delivery.
• Develop superior customer and distributor relationships, including top-to-top engagement, joint business planning, negotiation of value-creating agreements, and disciplined performance reviews.
• Drive omnichannel execution by ensuring channel plans, pricing strategies, BTL activity, NPD launch plans, distribution, ranging and visibility are aligned to brand strategy and customer/shopper needs.
• Partner with Marketing and MDC to convert portfolio and brand priorities into customer-facing activation plans that strengthen premium positioning, improve conversion and deliver sustainable growth.
• Build a strong understanding of market, category, customer and competitor trends, converting insights into decisive action and communicating implications clearly to the Spain Leadership Team and relevant International stakeholders.
• Lead the articulation of marketplace performance, including Thin Blue Line, ensuring the organization has a fact-based view of brand health, commercial momentum and execution quality.
• Ensure third-party brand management balances brand-owner requirements with SGS Spain strategic and financial priorities.
• Simplify ways of working and remove roadblocks across the commercial system, improving decision-making, accountability and speed of execution.
• Build culture and develop talent by coaching leaders, strengthening category management and commercial capability, mentoring succession talent, and creating an inclusive, high-performing team environment.
• Ensure commercial activities, customer agreements and distribution vehicles operate within applicable laws, internal policies and responsible marketing standards, escalating concerns in a timely manner.

Qualifications

QUALIFICATIONS
• Bachelor’s degree in business, economics, marketing or a related discipline; MBA or equivalent commercial leadership development is desirable.
• Typically 10+ years of progressive commercial, sales, business development or customer leadership experience, including experience managing senior teams and complex customer/distributor relationships.
• Strong knowledge of the Spanish beverage alcohol or FMCG market, including On-Trade, Off-Trade, Cash & Carry and eCommerce dynamics.
• Demonstrated experience with annual planning, forecasting, S&OP, category/customer strategy, negotiation and P&L management.
• Excellent written and verbal communication skills in Spanish and English, with the ability to influence senior stakeholders internally and externally.
• Agile, adaptable and resilient; enjoys working in a fast-paced, consumer-centric culture and champions continuous improvement and innovation.

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