Job Details
Description
Location: London – hybrid
THE ROLE
Trintech is a multi-award-winning cloud-based Fintech provider and we are looking for a Senior Marketing Manager to join our global marketing organisation, with responsibility for further penetrating UK and Ireland markets – key revenue areas for our business. This is a strategic and also hands on role – requiring an experienced marketeer who is customer-centric with excellent business acumen.
As a key strategic member of the global team you will be experienced at working autonomously, in strong collaboration with our Sales and Product Marketing teams, as well as the wider business – responsible for the design, orchestration and delivery of the marketing and lead generation programs and initiatives for your geo, as well as measuring and reporting results and success metrics.
With a clear focus on lead generation, you will have responsibility for developing UK and Ireland marketing plans and campaigns, including messaging, copy, and marketing communications materials.
WHAT YOU’LL DO
- Lead the demand generation strategy and manage the implementation of go-to-market plans necessary to meet the Sales revenue goals (UK and Ireland)
- Develop, execute, and manage comprehensive Marketing Plans for integrated multitouch marketing campaigns, including webinars, trade shows, seminars, emails, landing pages, content syndication, advertising, social media, articles and blog posts…, in close collaboration with the Sales, BDRs, Marketing, Customer Success, Partners and Product teams
- Support Sales by generating new, well targeted leads – promoting the Trintech brand and our products across all vertical markets. Contribute to the development, implementation and optimization of lead nurturing and ABM programs, measuring progresses and conversions
- Partner with Product Marketing, Product Experts, Partners, and Sales Teams to produce all campaign-related materials, such as industry briefs, guides, eBooks, whitepapers, customer stories, web updates, social media, use cases, and more. Develop and re-purpose relevant marketing content and materials as needed
- Ensure materials are completed on time and campaigns are executed as scheduled, avoiding any delays that would negatively impact on the sales pipeline.
- Make sure that all campaign materials, website, online contents, and emails have strong customer-centric messaging, compelling narratives and effectively communicate the business value and benefits of technical solutions; Intimately understand Trintech products and applications, and how each client aligns with them
- Help drive and coordinate where needed the creation of customer case studies, press releases, events, and communications
- Coordinate demand generation marketing campaigns with BDR and Sales to guarantee proper and swift follow-through and eliminate the risks of losing potential opportunities. Brief BDR and Sales teams prior to campaigns launches, to ensure alignment and optimization of results
- Actively track the results of the deployed marketing activities and seek improvements to implement for future campaigns; Monitor leads and opportunities conversions, and pipeline velocity; ensures leads are rapidly followed-up and called back
- Be responsible for budget & planning management, forecasting, and reporting.
- Become the SME within the marketing team regarding the customers, personas, industries, events, professional associations, and local media related to the designated scope
WHO ARE YOU
- Bachelor’s degree in business or technology preferred, a Master’s degree is a plus
- 8+ years previous experience in marketing B2B technology products/solutions
- 3+ years’ recent experience working in B2B Marketing, technology / software product preferred
- Previous 3-5 years B2B customer facing experience as Sales or Presales is also plus
- Established track record of managing the development and execution of B2B multi-touch marketing campaigns for product launches and/or lead generation
- Demonstrated experience and excellence in delivering customer centric messaging, materials, and communications
- Additional languages are a plus
OTHER SKILLS YOU HAVE
- Multicultural, openminded and flexible, able to embrace change, and to easily adjust accordingly to the local culture of different stakeholders
- Excellent writing and interpersonal communication skills
- Strong customer focus and business acumen; has a passion for business value
- Hands-on, can-do attitude. Self-sufficient and proactive in solving problems
- Strong project management skills, ability to effectively prioritize multiple projects
- Strong cross-functional collaborator and ability to build close relationships with sales stakeholders
- Driven and resilient
- Organized, analytical skills
- Ability to follow directions and work independently
- Good familiarity with SFDC and Marketo (or similar CRM and Marketing Automation systems)
- Advanced capabilities in Microsoft Office Suite (Word, PowerPoint, Excel)
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