Marketing Director Global Franchise

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The vision of the Brand Management and Partnerships team is to build an iconic global brand with local relevance across EMEA and global franchise markets. We are the guardians of the lululemon brand, ensuring we show up in the right way across all channels, markets, and partnerships. We fuel business success by connecting consumers to our purpose, personality and beliefs through every activation. We make the performance and feel of our products famous, and drive awareness, familiarity and desire for lululemon across our regions.

core responsibilities

The Marketing Director, Global Franchise is responsible for collaborating with global franchise partners to design and execute strategies and plans that grow awareness and acquire new guests to deliver business targets.. They own franchise marketing leader relationships and oversee the day-to-day running of global franchise marketing, enabling partners with cross-channel brand knowledge and best practice tools. They act as the conduit between franchise partners and lululemon, optimising communication and processes to ensure partners are enabled to build and execute their marketing plans. They have outstanding relationship skills and can coach, influence, negotiate and inspire across multiple markets and cultures.

• Forge strong relationships with franchise leaders across multiple functions
• Collaborate with franchise partners to develop and execute marketing strategies that are globally consistent but regionally relevant to achieve partners’ brand and business goals
• Drive the franchise go-to-market process, partnering with regional lululemon teams across Brand, Product and channels, to align with parallel franchise functions to successfully bring products to market
• Own product x brand calendars for each franchise partner that align with global and regional lululemon calendars whilst ensuring relevance to the local guest
• Collaborate with partners to develop and deliver end-to-end franchise marketing campaigns including new store openings and new market entries, incorporating insights, KPIs, creative support, cross-channel and global alignment, implementation and review
• Design and execute processes that enable efficient information sharing between internal teams and franchise partners including delivering on-boarding programmes and executing market visits
• Manage reporting requirements on a weekly, monthly and quarterly basis, including post-campaign reporting and analysis.
• Support the lululemon and franchise Creative and RBE teams to ensure that partner execution is on brand and delivering business results
• Lead and develop a high-performing Franchise Marketing team within an inclusive growth culture
• Manage the functional annual budget process (AOP) and workforce planning

qualifications

• 12-15+ years as a senior integrated marketeer working with franchise partners across multiple markets, ideally for a premium, purpose-led, global business. Apparel preferred
• Proven expertise in navigating international business to business relationships
• Geopolitical awareness including experience across multiple geographies with the Middle East, Israel, India, and South America an advantage
• Experience managing and developing a team
• Outstanding communication skills

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Read Full Description