Junior Wholesale Activation Manager

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe’s best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you’re not just getting a job; you’re invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose & Overall Relevance for the Organization:

Execute of the holistic Omni-channel plan for selected Accounts in accordance with global and EUROPE guidelines and the local strategic plan in order to:

• guarantee the visibility of company’s key concepts at the point of sales (online & offline)
• achieve business and marketing objectives for the different categories, thus increasing the sell-out
• reach out the adidas consumer aiming at exciting, engaging and converting intention to buy into sales.

Key Responsibilities:

• Implement, in the Wholesale Channel, the Activation plans across online and offline channels, media platforms included.
• Support Account Marketing Plans for assigned accounts in collaboration with Sales Teams
• Contribute to the Go-To-Market process key steps, including the implementation of appropriate channel activation sell-in tools at Sales Launch period
• Drive the perfect execution with omnichannel approach both in digital stores and physical POS
• Implement the most effective and inspiring consumer journey leveraging on Global toolkit or creating local contents, across accounts’ channels or media platforms to hit brand desire and increase sell-out, measuring and reporting generated goals and ROI
• Execute and coordinating campaigns and messaging in partnership with Brand Comm, Media, Newsroom, Culture Marketing and SpoMa teams sticking to the Seasonal Campaigns calendar and Category strategy;
• Ensure that the communications are consistent with the tonality and quality of adidas brand and in line with brand guidelines
• Support briefing of agencies to execute the campaigns and special projects at POS and on .com
• Constantly check assigned budget, in line with line Manager’s guidelines
• Assist in gathering feedback to EUROPE Channel Activation on performance of concepts and on toolbox readiness

Knowledge, Skills and Experience:

• Experience in trade/brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
• Project management experience: to execute integrated projects in all phases from plan, internal sharing & approvals, implementation of high-quality outcomes, time & costs management, tracking, reporting and final evaluation (ROI);
• Advanced user of MS Office suite of products
• Good negotiation skills/ relationship building
• Good level of digital funnel and levers to influence parameters
• Strong commitment and accountability, problem solving & flexible attitude

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