VP, Marketing, EMEA – EZRA

Description

Position at Ezra

Job Role: VP, EMEA Marketing

Location: London – Hybrid, 3 days per week

Who we are:

We believe everyone can be better with a coach… and we won’t stop until we get there. Coaching changes people’s lives. It helps them be happier and more productive in their work. It turns entire companies into more inclusive, more productive places to be. That’s why we’ve made it easy for more people – not just those at the top – to benefit from the world’s best coaches. This is true of our EZRA team. We believe a happy team is a productive one. We help our people grow, to care deeply about and be proud of what we do.

The Role

The VP, EMEA Marketing primary responsibilities include growth strategy, campaign creation and management, and events. This critical position will lead and oversee the planning, development, and execution of the company’s EMEA marketing, market research, field marketing, and demand generation traversing all EMEA geographic regions across all Ezra product lines.

Reporting into the SVP, EMEA Sales, the VP, EMEA Marketing will effectively lead their team using market research, advertising, and digital media strategies to expand the customer base. This key individual will be responsible for managing all aspects of marketing to include the rise of new media, the growing number of sales and service touch points, and all fragmentations of customer segments. They will lead the EMEA Marketing change in response to evolving buying patterns, stepping up efforts to shape the company’s public profile, managing complexity, and building innovative digital marketing capabilities throughout the company as a whole.

What You’ll Do

• Set the market strategy and direction for the EMEA Marketing team, including Attraction & Lead Generation, Marketing Operations and Sales Engagement
• Define the strategic vision and establish measurable goals for the EMEA Marketing team
• Direct a team of marketing professionals while ensuring all direct reports are being effectively challenged, developed, and measured for performance consistent with the expectations of their assigned positions and goals leading by example
• Lead with a progressive, strategic point of view by maintaining an understanding of best practices, both inside and outside of the coaching industry and staying abreast of external intelligence.
• Develop, build, and ensure company brand is positioned consistently and effectively
• Lead the integration of the Ezra brand throughout all aspects of the EMEA marketing / BD function, including brand positioning, external messaging, and competitive positioning for project pursuits.
• Partner with the leadership team to ensure brand integration within the employee experience, including recruiting, new employee orientation, new leader immersion, and positioning of reward and recognition programs.
• Manage corporate reputation and engagement by third parties and social media
• Understand and capitalize the needs of new markets, segments, and consumers
• Heed the voice of the customer and develop and manage ongoing strategies to deepen client loyalty, ensure ideal client retention and influence measurable business results.
• Evolve marketing practices and strategies to continually drive Ezra’s marketing effectiveness, and explore new technologies, alternative media, tools and processes to continually refine marketing efficiency
• Plan, direct, and coordinate marketing budgets in accordance to organizational goals
• Develop and maintain current and historical data-management tools and processes that support market and trend analytics
• Set KPI’s for marketing activities across the business

About you

• 8-10 years of well-rounded sales and marketing experience (B2B preferred) in positions of increasing responsibility with a focus on market expansion
• At least five years’ experience in a leadership role
• Ability to create a marketing voice and trusted advisor relationship with the Global Leadership team, with a fast-paced, high-growth business, SaaS preferred.

Life at EZRA

• Your Own World-class coach to help you grow personally and professionally.
• Coaching for Friends and family because coaching is a gift worth passing on.
• Charity Days to support the causes close to your heart – because doing good feels good.
• Learning Budget to fuel your curiosity. If it helps you grow, we’re in.
• Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
• Regional benefits flex to fit your location and lifestyle.
• A welcoming place to do your best work. Comfortable, collaborative and inclusive.

#LI-Hybrid

We’re an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves.

We believe that diversity strengthens to our culture and business. Valuing uniqueness and respecting our differences means we grow faster, become better, and achieve more.

In the spirit of transparency, credentials are verified through background checks conducted upon conditional employment, in accordance with applicable laws.

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