VP, Global Direct to Fan Services

VP, Global Direct to Fan Services

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Vice President of Global Direct-to-Fan (D2F) Services

Location: London or New York

Your role:

The Vice President of Global Direct-to-Fan (D2F) Services will drive audience growth, engagement, and retention as a key pillar of WMG’s integrated global marketing strategy.

This leader will oversee the strategic development and execution of D2F marketing across CRM, artist websites, and audience analytics, ensuring alignment with regional and local teams to maximize impact.

This role will champion the value of D2F marketing within WMG by advancing data enrichment, optimizing fan touchpoints, and continually evolving tools and processes to drive meaningful connections and revenue across all artist-related initiatives.

Here you’ll get to:

Strategic Leadership:

• Develop and own the global Direct-to-Fan roadmap, driving strategic frameworks for CRM, web, audience data, and analytics.

• Establish best practices for audience acquisition, engagement, retention, and data enrichment, ensuring adaptability across regions and local teams.

• Promote the value of Direct-to-Fan marketing by fostering organizational understanding, celebrating best practices, and creating a culture of innovation.

Functional Integration and Alignment:

• Oversee the seamless integration of CRM, web, audience data, and analytics across global and regional teams, ensuring consistent execution and value delivery.

• Optimize third-party support for email delivery and web development, aligning with the operational needs of regional and local teams.

Cross-Functional Collaboration (xFN):

• Ensure a strong working relationship with our WMX eCommerce teams, to drive alignment and efficiencies across these highly integrated functions.

• Collaborate with key stakeholders in tech, marketing data, and M&A to advance WMG’s MarTech and D2F data enablement roadmap.

Global Campaign Delivery:

• Partner with Repertoire Owners and our Global Marketing teams to design tailored D2F approaches for highest priority global artist campaigns.

• Ensure seamless integration of D2F strategies into wider artist marketing efforts being delivered by our marketing teams across the world.

• Lead scaled Direct to Fan operational teams (i.e. CRM operations) that provide servicing to all global WMG artists. Build and integrate these functions across our regional teams, to build towards the delivery 24 hour servicing

CRM & Web Strategy:

• Establish CRM as a unified global function, developing workflows and processes that align across global, regional and local teams.

• Drive collaboration between CRM, web, and analytics to optimize fan journeys, SEO strategies, and data collection for enhanced audience engagement.

• Partner with the WMX eCommerce team to integrate strategies that maximize both revenue and fan data.

Audience Data:

• Advance the adoption and utility of WMG’s CIP data system across the organization.

• Partner with WMG’s Global Privacy Team to ensure compliance across data capture across multiple geographies with varying data laws.

• Network effectively within the live and e-commerce industry (beyond WMG), to set best practices around ticket pre-sales, checkout opt-ins and any other potential data acquisition partnerships.

Team Leadership:

• Lead and mentor the Direct-to-Fan Services team across multiple geographical locations, fostering a culture of innovation, collaboration, and professional development.

Financial Oversight:

• Manage the budget for global D2F services, regularly evaluating costs against impact to optimize resource allocation.

• Design cost-sharing and recharge models that support global, regional, and local business goals.

About you:

• A strategic thinker with 10-12+ years experience and a proven track record in leading global Direct to Fan (Direct Marketing) strategy within music or entertainment industries

• An exceptional collaborator with experience aligning global cross-functional teams and inspiring diverse groups to achieve ambitious goals

• Skilled in managing complex budgets, prioritizing resource allocation, and optimizing return on investment

• Demonstrable leadership experience across digital marketing and/or audience development teams

• Strong programme management skill set with an understanding of strategic and operational needs of a cross-functional Direct-to-Fan marketing team

• Passion for music, an understanding of the evolving music landscape and the role of a record label within this

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.