Vice President of Product Marketing

Overview

Introduction:

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect” candidate – we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

 

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company? 

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers. 

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect” candidate – we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

• Job Summary  

  The Vice President of Product Marketing will build the strategic foundation for the next stage of our go-to-market growth. Reporting to the CMO, in this role you will provide vision, team leadership and strategic direction for Poppulo’s product marketing to support the growth of our business. Success in this role requires seeing the big picture, digging deep into insights, defining and executing effective go-to-market initiatives, and building programs and teams to scale.   

  Key Responsibilities  

  • Developing and executing on a global marketing strategy that drives the company’s brand and category leadership by leveraging branding, product marketing, AR and PR.  
  • Delivering positioning and messaging, competitive/market intelligence, product launches, partner marketing, analyst relations and public relations.  
  • Defining and owning our positioning, messaging and thought leadership strategy to evangelize our point of view across customer segments, verticals and personas.  
  • Managing high-visibility product launches to drive awareness, demand and revenue for a continuous stream of new products, features and services.  
  • Partnering with Demand Generation to deliver a compelling narrative that builds demand and drives revenue.   
  • Partnering with CS, Sales, Product, etc. to understand their priorities and turn that into deliverables that achieve the desired business outcomes 
  • Ensuring external industry analysts and influencers view Poppulo as a leader across the employee communications, digital signage and workspace management categories.   
  • Identify areas that need improvement and implement new processes 
  • Partner marketing to drive revenue through our channel partner network.  

Why Us? 

• An excellent workplace culture 
• Competitive salary 
• Company performance-related bonus
• Medical insurance 
• Flexible working hours 
• Educational assistance 
• In-house soft skills training

Education & Experience  

• An experienced marketing leader with 10+ years of proven success leading product marketing in a multi-solution environment, preferably in mid-market to enterprise software or SaaS.  
• A leader capable of managing a broad range of strategic marketing activities including product marketing, competitive and market intelligence, analyst relations, public relations and partner marketing.   

• A player/coach who leads by example, is ready to dive into the weeds on execution, and is able to zoom out and navigate high-level strategy – you’ve developed brand messages, pitches and collateral, built competitive battle cards, served as a product evangelist, etc.   
• An exceptional communicator gifted in the ability to use the spoken and written word to communicate effectively with all stakeholders and be an evangelist for the product.  
• A marketer experienced with leading public relations and driving press and analyst coverage that that positively influences buyers. 

  Leadership Responsibilities: 

• Plan and coordinate work activities, connecting the work of the team with the vision, goals and success of the organization  
• Nurture a culture of continuous improvement, agility, and resilience  

• Establish key objectives/metrics to measure performance and ensure reports have the information, tools, and resources necessary to meet their goals. Identify and clear blockers, communicating changes in priority or focus in a timely manner  
• Provide regular and continuous feedback concerning performance and apply appropriate performance interventions when needed  
• Play a key role in the engagement and retention of direct reports, ensuring they feel supported, heard, and are given the appropriate level of autonomy  
• A collaborative leader with proven ability partnering across Product, Sales, Customer Success and the broader Marketing Team, and with all levels of management as a tactical and strategic partner, coach, and advisor.  
• An agile leader with the ability to make decisions in a fast-paced, changing environment and anticipate future needs while living the Poppulo values.  

• A people-focused leader with proven ability to recruit and build high-performing teams, develop people, and link performance to overall business objectives.  

 

Why Us?

• A “Great Places to Work” listed company – so we really do value people
• Ability to meaningfully impact our business and play a key role in our success
• Flexible PTO and 10 days paid leave.
• Competitive compensation package
• Potential for career advancement in a fast paced growing organization
• Competitive Medical, Dental, and Vision Benefits and Monthly contributions to your Health Savings Account
• 401k with Employer Match
• Fun, flexible working environment
• Maternity, Parental, Adoption and Bereavement Leave. Funding towards adoption costs.
• Life Insurance

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

We live the Poppulo values each day, as they are key to everything we do.

• Bring Your Best Self
  We show up authentically, are self-aware and always strive to be better.
• See it. Own it. Solve it.
  We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.
• Together We’re Better
  We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That’s what makes us a team.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.

Tagged as: 5+ Years