Talent Content Senior Specialist

Role Description

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Description:

The Talent Content Senior Specialist is part of a small and dynamic team responsible for generating unique and impactful content as part of our talent attraction and employer branding social media efforts. This role will work with our team to create, coordinate production and obtain content from internal content creators and employee ambassadors who can help us scale authentic talent content in Booking.com.

This role will assist in tasks to ensure optimal delivery of tangible content across multiple channels specific to Recruitment Marketing and candidate engagement following the Talent Marketing content strategy and calendar. It will work closely with the Senior Specialist and the Employer Brand Manager to execute a well defined plan to encourage content creation from external contributors that are part of a community.

This is a hands-on position, partnering closely with the wider Talent Marketing team members, with a focus on execution of plans created by the Employer Brand Manager and/or Talent Marketing Director. Under limited supervision the role will coordinate the plan using project management skills to put in place initiatives to make sure that content grows as organically as possible, putting the voice of the talent community (candidates and employee advocates) at the center. The role requires the ability to work under pressure, following deadlines and be a collaborative team player.

The Talent Content Senior Specialist is responsible for tasks such as creating content calendars, calls to action and methods to obtain content from contributors in several forms: photos, text, videos and more; supporting in-house content production and designing, filming and editing employee focused content for social media and to support Talent delivery goals and attract top talent to the company.

The role includes production planning tasks, where strong coordination skills will be required, including asking critical questions to inform project briefs, ensure a smooth integration of new projects and drive stakeholder-facing processes.

The role requires demonstrable experience working in employer branding, recruitment marketing, social media, content and/or design.

Key Job Responsibilities and Duties

• Develop new content ideas to promote Booking.com as a great place to work through various content channels – social media (Instagram, LinkedIn, Youtube, Tiktok), careers site or static assets
• Manage social media calendar, develop copy and call to action optimized per platform
• Support and advise stakeholders and process briefs and coordinate execution with agency partners
• Identify innovation opportunities: on content, processes or services, present ideas, pitches and proposals for creative content to be further developed
• Research and analyze trends and be able to provide basic social media analysis with clear KPIs to show progress towards the Talent Marketing Content strategy and make data driven decisions around content creation and community management
• Coordinate with Marketing, PR, Product and other teams to ensure connectivity with our Culture, Values, EVP, and Customer Brand Sentiment. Align on key campaign collaborations which support our overarching Talent Attraction and engagement initiatives.
• Take ownership of additional projects & tasks as assigned

Qualifications & Skills:

• Bachelor’s degree or equivalent experience, with strong written and spoken English skills.
• At least 3 years of hands-on experience in content creation, design, or video editing—ideally working with communities or groups.
• Expertise in Talent and Recruitment, including sourcing strategies and Talent Attraction for diverse demographics.
• Advanced skills in social media and community management across platforms such as LinkedIn, Instagram, YouTube, and TikTok.
• Data-driven approach to measuring, storytelling, and optimizing top-of-funnel metrics (cost per engagement, candidate sentiment, digital engagement scores).
• Highly organised and deadline-oriented, able to work independently and collaboratively in a fast-paced global environment.
• Creative, proactive storyteller skilled at producing engaging content and solving problems with a positive, results-driven attitude.

Benefits & Perks – Global Impact, Personal Relevance:

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts – up to 1400 per year – for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let’s go places together: How we Hire
• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

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