Strategic Marketing Analyst

Location:

Bellusco (20882) – Italy

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Advertiser:

International Paper

Job ID:

130547661

Posted On:

23 May 2024

 

 

Strategic Marketing Analyst

Location – Italy

         

 

Why this is job for you

Performs complex analyses and prepares medium to long-term forecasts and recommendations in the areas of market size, penetration, segment/product preferences, and marketing practices. Researches market conditions in EMEA to estimate potential sales opportunities of a product or service.

 

You will be responsible for

 

Market Intelligence

-Produce Quarterly Sector Update Newsletter as an input for Customer Business reviews with key accounts. Coordination with the Business Analysis Team.

-Provide competition capabilities’ analyses, maintain the box plants asset database with relevant public information (data research, contact with local Business leaders)

-Support the yearly Strategic Plan effort with ad-hoc insightful market trend analyses and supply/demand forecast

Mix Improvement and Strategic Marketing Plans

-Analyze and understand box plant past performances and drivers (volume, profitability, segment mix, seasonality…)

-Size the local corrugated supply/demand, estimate the importance of the end-use sectors via the manipulation of external database, data research, ad-hoc analyses

-Assess local competitive landscape, strengths and weaknesses

-Deep dive into strategic / target sectors

-Help the business identify mix improvement opportunities (mix-in, mix-up, mix-out)

MBVC (

Market Based Value Creation) 
projects

-Support the business in the thinking and data structuring process by using the MBVC methodology and tools.

-Provide ad-hoc environment analyses for capex / strategic investment projects

 

You have

-5+ years professional experience in business or market analysis functions

-Strong analytical and problem solving skills

-Proficiency with Excel, Powerpoint and PowerBI (super-user level)

-Able to operate in project mode (Project Manager / Team Player)

-Ability to build effective relationships

-Excellent communication and presentation skills, both oral and written communication

-Ability to maintain confidentiality

-Fluency in English and local language

-Higher education degree or equivalent business experience required (preferably in Marketing, Business Administration or Management)

-Ability to travel (~20% of working time)

 

The information necessary in the recruitment process is: name, surname, contact details, education, previous employment record and qualifications.

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