Strategic Category Manager – Premium Home Appliance

About the department

Join Miele GB and Ireland’s dynamic team, where innovation meets tradition. As a Strategic Category Lead, you’ll drive strategic planning and marketing across our premium product lines. Collaborating with cross-functional teams, you’ll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement — ‘Immer Besser’ — and we’re proud to offer a workplace that evolves with our people and our products.

Your Responsibilities

• In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance
• You contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey
• In partnership with commercial and marketing teams, develop category strategy and budget plans that align resources with market opportunities and consumer needs
• You optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency
• In coordination with channel teams, lead consumer activation planning across digital, in-store, and CRM channels, ensuring timely and budget-aligned execution
• You align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12-month operational rhythm
• In collaboration with leadership, foster a culture of insight-driven decision-making and continuous improvement across your category areas

What we are looking for

• Must have a degree-level education or equivalent experience, ideally in Business or Marketing, with a full driving licence
• Must have proven experience as a Category Manager in branded environments, including strategic planning and consumer campaign leadership
• Must have strong cross-market collaboration skills, working effectively with central functions such as global categories, communications, and digital
• Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement
• Must lead with an open and empowering style, fostering participation, coaching teams, and recognising contributions
• Experience in people and campaign management, with knowledge of the domestic home appliance sector considered beneficial
• Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints

Our Benefits

• A salary of up to £70,000 plus a competitive benefits package
• A bonus scheme of up to 4 months’ salary
• Extensive discounts on Miele products for yourself, family and friends
• Discounted gym membership and subsidised onsite café
• Extensive health cash plan and free eye tests
• Additional benefits including financial advice, recognition schemes and more

Additional Information

This is a full-time, permanent position based in Abingdon with hybrid working options available. We welcome applications from all backgrounds and are committed to creating an inclusive workplace.

Contact

Miele GBIE Recruitment Team

Careers@miele.co.uk

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