STAGE/INTERNSHIP Global Digital Project Manager

Job title:

STAGE/INTERNSHIP Global Digital Project Manager

Company:

Coty

Job description

STAGE/INTERNSHIPGlobal Digital Project ManagerStarting: July 2024Missions:Within the Communication department and under the responsibility of the Global Digital Manager, you will participate in the implementation of the digital strategies of COTY niche brands: Jil Sander, Tiffany & Co and INFINIMENT COTY PARIS. Demonstrating a real interest in digital and new technologies, you will be able to combine analytical skills and creativity to identify new opportunities to increase the digital & CRM performance of the brands in the portfolio.

• Deploy our niche brands digital plan for fiscal year to come
• Build social media calendars, coordinate with agency and find ways to improve our performance on social media
• Consolidate and analyze paid media campaign reports, define KPIs and highlight PCA’s key learnings.
• Coordinate and develop digital activations for our brands new product launches
• Manage our brands’ social media accounts – Editorial planning, tone of voice and fanbase growth
• Develop digital toolkits to make sure markets have all necessary information to communicate appropriately on new launches
• Identify industry trends and top-performing contents
• Study competitive benchmarkings and rank brands’ performance
• Audit ecom contents and consumer digital/e-commerce purchasing journey on key e- retailers
• Develop data acquisition and loyalty strategy
• Build newsletters editorial calendar ensuring ongoing level of customers engagement and DTC conversion

Profile:

• Has a strong analytical mind
• Has an excellent understanding of the digital and social media ecosystem and knows how to be creative on social media plataforms
• Is organized, rigorous and have a sense of responsibility
• Knows how to prioritize and juggle between different projects and brand DNA.
• Fluent in English with excellent business writing skills are a must.
• Proficiency in Klavyo, Sprinkr and Traackr would be a plus

Expected salary

Location

Paris

Job date

Sat, 08 Jun 2024 22:59:30 GMT

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