Specialist Social Media & Branding

Job title:

Specialist Social Media & Branding

Company:

Mindscape B.V.

Job description

Specialist Social Media & BrandingMINDSCAPE IS LOOKING FOR A ‘SPECIALIST SOCIAL MEDIA & BRANDING’We are seeking an enthusiastic new colleague to take our social media marketing activities to the next level. Since the 1980s, Mindscape has successfully developed, published, and distributed games and accessories, reaching millions of players worldwide. With brands like Myst, Riven, Prince of Persia, Fortnite, Disney, Windstorm, and The Smurfs, Mindscape holds a significant position in the gaming industry. Due to our growth both domestically and internationally, Team Mindscape is seeking reinforcement. Our cozy office, complete with excellent coffee and a fun bar, is located in Amstelveen.Our department:Our Marketing and Game Development department is responsible for developing and publishing games. As a key member of the Marketing team, you will play a crucial role in developing exciting online activities to build brand awareness and drive sales performance in the gaming market. We are seeking a Specialist Social Media & Branding who is passionate about gaming and experienced in creating engaging content and managing social media channels.Role Overview:Reporting to the Commercial Director, you will be responsible for developing and executing the content and social media strategy for the Mindscape brand and game releases. This includes creating compelling content, managing social media channels, growing our network of social media influencers, and organizing game events.Key Responsibilities:Content Creation:

• Develop and execute a content strategy that aligns with our gaming brand and engages our target audience.
• Coordinate with internal teams and external partners to create exciting and relevant content for our gaming community.
• Maintain and update content on all gaming channels, including social media platforms and our website.

Social Media & Influencer Strategy:

• Develop and implement an organic social media strategy to optimize our current channels and explore new ones.
• Advise and support our gaming community on managing their social media accounts to showcase our gaming activities and activations.
• Build and execute the influencer strategy, including identifying and collaborating with relevant influencers in the gaming industry.

Brand Partnerships:

• Collaborate with our Product Managers to develop brand ambassador and influencer strategies.
• Build and maintain relationships with relevant agencies and partners to drive creative brand partnerships and event activations.
• Manage relationships with external stakeholders, including brand partners, event suppliers, and influencer agencies.

Performance Analysis:

• Lead online performance analysis, focusing on organic search and content optimization.
• Establish measurement KPIs and tests to understand and improve our online activities.
• Provide regular reporting on activities and drive insights on customer engagement, awareness, and brand perception.

Additional Responsibilities:

• Assist in organizing game events and ensure a strong presence with our own stand and a well-planned social media strategy.
• Support the wider marketing team on the development and execution of brand initiatives.
• Ensure coordination between SEM, Social Ads, Display, and other local channels with our overall gaming strategy.

Key Requirements:

• Minimum 32 hours per week
• HBO degree in Marketing, Content Creation, or related field.
• 2+ years of experience in digital marketing, preferably in the gaming industry.
• Proficient in content creation tools (Photoshop, Premiere) and digital platforms.
• Customer-oriented mindset with excellent communication skills.
• Proactive, results-oriented, and able to work to deadlines.
• Fluent in Dutch- and English language is a plus.
• Passionate about gaming and committed to a more sustainable gaming future.

How to Apply:If you’re excited about the opportunity to create and shape the world wide (social) media strategy for Mindscape and its gaming brands and have a proven track record in digital marketing, we’d love to hear from you! Please send your cover letter and CV. For more information, please contact Marcel van der Steen at telephone number 020-2600204.Interesse in de functie van Specialist Social Media & Branding bij Mindscape B.V. regio Amstelveen?Reageer nu met je CV en motivatie via de “solliciteer” button.Acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld.

Expected salary

Location

Amstelveen, Noord-Holland

Job date

Thu, 09 May 2024 22:26:21 GMT

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