Social Media Officer

Grade: 5 – Supervisor/Officer

Hours: Permanent, full-time contract; 37.5 hrs per week. Flexible working will be considered.

Responsible to: Social Media & Paid Advertising Manager

Location: ShelterBox HQ – Truro, Cornwall or Remote Working (UK only) with Travel to HQ in Truro, Cornwall at least 4 x per year.

Role purpose:

This role is focused on helping ShelterBox raise awareness of our work through driving reach and engagement on social media. We want to foster two-way conversations and provide timely content to bring ShelterBox to new audiences and engage more deeply with our existing supporters.

The successful candidate will join a friendly and ambitious team and play a key role in helping to make ShelterBox a household name. The role is full of variety, working with other teams within the organisation to deliver a wide range of projects.

Who are we looking for?

ShelterBox is looking for a self-motivated individual with 2 years’ experience working in a full-time social role. You will be plugged into the social media world and be able to help us spot trends and quickly adapt our social media work to engage audiences in the most effective way – helping to keep us relevant and interesting.

Excellent writing skills are essential. You should have a good command of language and be able to adopt different tones and styles of writing to support projects from both our international programmes and fundraising campaigns – from commenting on the latest developments in Yemen to celebrating children who have raised £100 in their local community. You will be able to clearly convey ideas in a compelling and concise manner and bring passion and excitement when it is needed. Attention to detail is crucial.

We are looking for someone who has an active interest in global news and international development. You will also have a genuine love for incredible charity supporters and for fundraising generally. And you will be able to develop a two-way relationship with our supporters on social media.

This is an exciting and demanding role – you will need to be able to juggle competing priorities and manage stakeholders effectively.

You should have a good eye for design, with the ability to create graphics and edit photos, and be able to think strategically, setting KPIs and planning tests.

Duties will include but not be limited to:

Management of social media accounts

• Day to day running of ShelterBox’s social media channels, including Facebook, X, Instagram, Threads, LinkedIn, and YouTube

• Working to support the social media strategy to broaden our audience, increase engagement, generate income and nurture advocacy

• Manage the social schedule – seek out content, plan, edit and publish across channels supporting fundraising and providing compelling updates on our work

• Adapt content for channels, getting the right tone of voice for each audience.

• Test new formats and content to find what resonates with audiences, helping us to stay relevant.

• Use social media listening to identify relevant topics for ShelterBox supporters

• Respond to social media posts, comments and questions, and develop discussions with our supporters

• Support ShelterBox’s influencer/celebrity strategy by engaging with new and our current social influencers.

• Support the Social Media & Paid Advertising Manager to deliver paid social campaigns

  Content Creation

• Create engaging content tailored to our audience across platforms

• Use Adobe Creative Suite to create graphics and apply brand elements to images

• Work closely with and give direction to the Brand and Content team for production of videos

Planning & reporting

• Manage competing priorities for social channels – balancing fundraising messages, personal stories, celebrating our supporters and updates about our work
• Coordinate plans with our international teams.
• Regular reporting, measuring the effectiveness of campaigns and using data to make evidence-based recommendations for future work
• Take an active role in creative brainstorms and help develop innovative ideas and campaigns to help ShelterBox stand out
• Research and monitor sector work and trends
• Keep up to date with the latest social media trends

Share knowledge and best practice

• Support wider teams with the development of social content, helping to create, source, collect and repurpose content so that it is optimised for social channels
• Work with the ShelterBox Book Club team to support Book Club social channels, helping to grow Book Club’s followers and increase engagement levels
• Educate other staff members and volunteers on the use of social media and promote its use within the charity

Other duties

• Assisting with wider digital marketing and communications delivery where required, to support the charity’s strategic objectives
• Any other duties as deemed necessary to support the Digital team