Social Account Director – NatWest

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists in customised, dedicated &Model teams. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

What you’ll be doing

As part of the newly formed content team you will be part of a centre of excellence that will drive the standard of social content throughout the account. Your primary responsibility will be to collaborate closely with our social strategists and content creators to develop and implement comprehensive content strategies and concepts that aligns with the bank’s overarching marketing goals. In this role, you will proactively pitching new ideas to clients and work with your immediate content to improve the quality of content and the processes that sit behind them.

As a part of your role, you will have the crucial responsibility of fostering close relationships with the bank’s internal social team and paid media partners. Through these relationships we’d like to cement the position that T&P is a ‘social first’ agency that can swiftly respond to emerging trends while adopting a comprehensive strategic approach towards generating content.

Key responsibilities

• Develop and implement social media strategies for clients, ensuring alignment with business objectives and KPIs
• Manage and grow client relationships, acting as the main point of contact for all social media-related matters
• Lead and mentor a team of social media professionals, providing guidance and support to ensure high-quality output and continuous development
• Collaborate with internal teams (creative, strategy, analytics) to develop integrated campaigns that deliver results
• Stay up-to-date with industry trends and developments, sharing insights and recommendations with clients and internal teams
• Analyze campaign performance data, providing regular reports and insights to clients and internal teams
• Identify new business opportunities and contribute to new business pitches

Key skills

• Proven educational training or experience in digital marketing, communications, or related field
• Experience in social media account management, preferably within a social agency environment
• Experience working with financial services clients
• Knowledge of social media advertising platforms (Facebook Ads Manager, LinkedIn Ads, Twitter Ads)
• Understanding of SEO and SEM best practices
• Proven track record in managing and growing client relationships
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Strategic thinker with a deep understanding of social media platforms and their capabilities
• Experience in developing and implementing social media strategies that drive engagement and growth
• Ability to analyze and interpret campaign performance data to provide actionable insights
• Strong project management skills and ability to manage multiple projects simultaneously
• Experience in new business development and pitching

T&P m embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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