Shopper Marketing Manager Foods Nordics

Job title:

Shopper Marketing Manager Foods Nordics

Company:

PepsiCo

Job description

Overview:Shopper Marketing lead, expert in the field driving the full Nordics BTL calendar across four markets (DK/SE/FI/NO). Leads, develops, executes and evaluates in-store marketing initiatives, in order to maximize conversion and build brand equity in close collaboration with local distributors, brand managers and the commercial team.This person has full ownership of BTL A&M budget on Foods / PO1 initiatives. Additionally she/he manages one FTE (Jr. Shopper Marketing Manager) and is the primary face of PepsiCo Shopper Marketing towards the distributor on a daily basis. Overall contributing to the execution of the Commercial Building Blocks as defined in the annual Joint Business Plan. Responsibilities:

• Contribute to joint business planning, execution and reviews, as functional expert in field of shopper marketing
• Full accountability of in-store marketing campaigns and calendars, securing flawless execution of activations throughout the Nordics across different relevant touchpoints
• Contribute to holistic support calendar on market level, together with Brand- and Commercial Managers to ensure flawless in-store execution (360 approach across departments) of all planned initiatives.
• The primary face and counterpart of PepsiCo shopper marketing towards distributors on a daily basis (activation planning, local adaptations of campaigns, development of POSM, briefing of FSF, Retailer Media tools etc.)
• Budget ownership for BTL A&M, management & reporting (working closely with local Finance Business Partner)
• Responsible for ROI analysis of prior campaigns / historical data and competitor performance
• Supports Brand Managers, as sparring partner for local brand marketing strategies, innovation implementation
• Works with local creative / printing agencies and other gadget or POSM suppliers to deliver calendar

Qualifications:

• Academic level business administration / business economics
• 4+ years’ experience in a FMCG, strong track record in (shopper) marketing
• Analytical skills (ROI analysis and insights generation)
• Understanding of the Nordic retail environment
• Fluency in English and preferably one of the Nordic languages (DK/NO/SE)
• Experience working in a matrix organization with multiple, functional stakeholders
• Energetic, result oriented and with shopper centric mindset
• Natural relationship builder with strong collaboration skills (teamplayer)
• Good presentation, communication & project management skills

Expected salary

Location

København

Job date

Wed, 26 Mar 2025 05:19:12 GMT

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