SEO Specialist

Candidate profile (title) Who you are

Candidate profile (text) – Default language For this role you have minimum 3 years of experience in Digital Marketing, SEO or similar. You have experience using SEO specific tools (Google Search Console, SEMrush, BrightEdge, SEO Excel addons, Lumar etc.), as well as website analytics tools such as Google Analytics 4. Furthermore, your language skills (native proficiency in either Dutch or French and very good written and spoken English) and your writing skills for both short and long form SEO related copy will be essential for the position of SEO specialist at IKEA Belgium. You are at ease collaborating with different business stakeholders.

You have the ability to identify and follow trends about digital best practices, tools and methods as well as ability to analyze and break down large amounts of data. In addition, you enjoy contextualizing and communicating complex issues in your area of expertise to generate buy-ins and solutions. You have the ability to work and perform under pressure with flexibility and simplicity as well as the ability to follow up on work done and capture learnings to improve.

Key responsibilities (title) Your responsibilities

Key responsibilities (text) In the role as SEO Specialist, you are responsible for contributing to IKEA goals for growth and positioning by improving organic search performance in online channels, where IKEA is present. You are also responsible for defining the SEO strategy to support the traffic to the country website, both in quantity and quality, cooperating with the e-commerce and marketing teams.

You will:

• Act as a member of the E-commerce and marketing team and proactively contribute to the E-commerce & marketing plan in order to deliver to the common objectives and goals
• Support the team of SEO specialists in analyzing, reviewing and implementing SEO changes and strategy to the online channels, to increase visibility on all major organic search players
• Be responsible for writing short and long form SEO copy in French or Dutch, ranging from meta titles & descriptions to blog articles
• Perform ongoing keyword research and identify improvements for content optimization
• Report regularly on SEO key performances indicators
• Work closely with content editors, merchandisers and marketing teams to drive SEO in content creation, optimization and improvements, as well as advise business leaders on trends and demands in the market
• Contribute and collaborate around global SEO projects
• Collaborate closely with SEM in Marketing to find the best balance across organic and paid search
• Stay up-to-date with industry updates and Google algorithms updates and implement them in your daily work
• You act as an ambassador for the IKEA culture and values and enjoy working in a dynamic and changing environment

In this role you will report to the Country Integrated Media Manager.

This role is located in IKEA Service Office, Zaventem.

Team vision ( title) Together as a team

Team vision (text) Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Let’s connect Apply now!

Let´s connect At IKEA, we like to give you the space to take control of your own development and growth. We believe in entrepreneurship and initiative and want to make it easy for you. In the first few weeks/months, you will be offered a 5-step development plan to get you started, with enough personal space to create the learning moments you need.

We offer this structure and a supportive network of colleagues who will make sure you feel comfortable in this situation and give you time to learn, make mistakes and develop.

In addition to a competitive remuneration, we offer:

• Eco-vouchers
• End-of-year bonus, holiday pay and sector premiums
• An additional allowance if you come by bike
• Private leasing of an electric bike, we are happy to give you a boost
• Comprehensive hospitalization insurance
• A private accidents insurance
• Pension savings
• We also offer extra-legal holidays, seniority holidays and for full-time colleagues 6 extra days off
• A canteen where you can eat delicious food at very democratic prices
• IKEA Tack! Loyalty reward, an additional deposit into your retirement savings based on our global results and your loyalty to IKEA
• ONE IKEA Bonus: an additional bonus based on country results
• IKEA Benefits at work: a portal offer you great discount for well-known stores and brands
• IKEA staff discount 15% on all your purchases
• A Mobile of your choice (Apple or Android) and a corresponding subscription
• Team outings & staff parties, because togetherness is very important to us
• A nice extra in case of legal cohabitation/marriage/birth/retirements to celebrate these beautiful moments

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