Senior Product Marketer (Head of Words)
DRIVERSNOTE ApS
The businessDriversnote is a product-centric and profitable SaaS company located in the heart of Copenhagen’s tech scene. We proudly help over 2.5 million users across more than 50 countries keep their mileage logbooks. No one enjoys the hassle of mileage documentation. So our goal is to automate and simplify this tedious task, making our customer’s work-life easier while saving them both time and money.We’re a small, but mighty, very product-oriented team: 8 web & mobile developers, 3 product designers, 1 product manager, 1 Data Analyst, 8 in marketing and 10 in operations & support (notice: no one in sales).At Driversnote, you will enjoy the benefits of working at a company that has a clear product-market fit and is fully owned and operated by the founder team. We’re profitable and have quadrupled our ARR over the last three years. Our scale will allow you to operate in a truly data-driven fashion, and our independence ensures that we always align our decisions with the best interests of our customers and employees.The productTo the majority of our users, Driversnote is first and foremost a free mobile app they find via an app store and install to get automated mileage tracking. They will often start out with motion-based tracking, become aware of free user limitations and eventually become a paying customer and get an iBeacon for improved trip tracking.The mobile app is backed by a substantial backend, and at driversnote.com we offer a fully fledged web application with advanced trip management, team management and workflows for teams.Though our product is oriented towards small businesses, we have a B2C-like relationship with many of our users, but we are gradually moving more and more into traditional B2B space with all that this entails of further product enhancements.The way we workWe use a product development process known as , where a few key people take the role as shapers and define projects that can be designed, implemented and released within 6 weeks, known as cycles. For each 6 week cycle, we form new cross-functional teams with designers, developers, marketeers and customer supporters on them, and we let the teams focus exclusively on finishing their projects within the cycle. Each 6 week cycle is followed by a 2 week cool-down period, where we fix bugs, execute functional projects, evaluate how we did and plan the next cycle.We like to say that our unfair advantage is that we care more than our competitors, and our users and customers tend to agree when they review our app, respond to NPS surveys and rate our support. We also care a lot about our employees, and between each cycle the entire company has a Team Health Check together, where we rate and discuss how we work together and thrive in our roles. We have a generous budget set aside for each employee to learn and develop, and we do a lot of fun stuff together.The opportunityWe have a marketing team that’s responsible for bringing users to our product. And we have a product team that makes sure our users get value from our product and turn into paying customers. As a Product Marketer you’ll be bridging the gap between marketing and product, high and low funnel, and become our voice in all customer-facing copy.As you can tell from the job title, we’re not sure what to call this role. But the opportunity is clear: Having an internal product advocate (you!) who knows our users, selling points, what message to deliver at what time, our tone of voice, and our product positioning put in work across all channels has the potential to dramatically improve the whole customer journey. As such, we really consider this a growth opportunity that will be realized through words and design — words and messaging being your main competency.You’ll work across both product and marketing. While we’re also not sure which of the two you’ll report to (please tell us your opinion and experiences), we’ll make damn sure you get the support you need from both functions, and that will include ample time with some of our most senior and knowledgeable team members.The roleAs a Product Marketer at Driversnote, you’ll be responsible for all customer-facing copy and how we decide what to say. You will cover the entire journey from first learning about us (on our marketing site or on app stores), to signing up to our service and getting the most out of it, to deciding to subscribe.You’ll work with:
You must:
It would be nice if:
What we believe inVision & mission: We work to eliminate work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage, while providing peace of mind that nothing is forgotten and all rules are followed.Product-led: We focus our work on the end-user and optimize for bottom-up adoption. People’s use of our product is what leads to our growth. We sell through our product and as self-service. We invest in customer success instead of outbound sales. Our marketing is focused on people with a need, leading them to the product.Lean & data-driven: We try to get a deep understanding of the problems we’re solving. But we also acknowledge that we often can’t predict the outcome of our work. So we believe in an experiment-based approach to product development with short build-measure-learn cycles. For this reason, we also don’t believe in detailed plans for more than 3 months ahead.Long-term & compounding: We invest in things that will have a continuous return and compound. We e.g. prefer a 1% improvement of activation rate over a €100k deal. We’re self-funded, so we don’t stress about the next funding round, and take the time to go into depth with our work.What we offerAt Driversnote you will be part of an international team composed of talented people that are fun to be around. You will have ample opportunity to influence decisions at all levels, and we hope we can both teach you something and learn something new from you. You’ll get to work with and learn from a team of highly experienced entrepreneurs and tech people. We’ll set aside resources for independent skill development to help you grow and develop your career.We work in a relaxed environment with new offices near The Meatpacking District. We get a tasty, freshly cooked lunch every day (vegetarian option available), great coffee, cozy Friday drinks, and have great events; from our running club and gaming nights, to our epic Christmas and summer parties.Since many of us have spouses and kids that we enjoy spending time with, we can honestly say that we offer a healthy work-life balance along with a competitive salary and all the benefits you would expect.Check out for pictures and see the team events we host.How to applyEmail us at with the subject “Senior Product Marketer”. Tell us why you’re the one for us and show some of your work.We accept applications until August 5. After this, we expect to take a couple of days to review all applications and get back to you no later than August 12. Expect case work during the interview process. The case will be representative of the kind of work you’ll do with us.We look forward to hearing from you!
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Thu, 11 Jul 2024 22:53:40 GMT
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