Senior Product Manager, Audience Relationship Management

Job title:

Senior Product Manager, Audience Relationship Management

Company:

Lego

Job description

Job Description#LI-AP4Would you like to bring your product management skills into play and drive the agenda for marketing technology at LEGO Group?Join us as a Senior Product Manager to lead Audience Relationship Management, enabling LEGO to create exciting data-led and audience-first experiences for LEGO enthusiasts globally, from our Marketing Activation Product team!Core responsibilitiesManage the product strategy and roadmap for the Audience Relationship Management team, enabling audience first marketing experiences that maximise the use of our customer data platform.Work with a multi-functional team to plan, prioritise and govern audience data and usage, supporting our personalisation strategy.Lead planning and development of customer data platform (CDP) priorities, collaborating with global teams and local markets to ensure the product roadmap meets business needs.Manage the product backlog, prioritising initiatives, and presenting progress.Establish and maintain a cross functional network of partners, including product, marketing, and engineering teams.Own, lead and report on product objectives and key results.Play your part in our team succeedingThis role will sit in the newly established Marketing Product function, whose responsibility covers a wide variety of digital products across marketing planning, activation, and evaluation. Your products will be critical enablers for the Marketing we activate and the foundation for the future!You will work closely with the rest of the marketing organisation on how we enable LEGO to engage with new and existing users, and power their love for the LEGO brand. You will be part of a product leadership team, including engineering and service design, and will report into the Product Director for Marketing Activation.This role is a maternity cover position with an expected duration of approximately 10 months.Do you have what it takesThe candidate we imagine is a great communicator, capable of clearly articulating problems and proposed solutions. A strong networker with excellent ability to manage partner and stakeholder relationships, excel at collaborating with other functions such as technology, marketing, and legal. A hardworking self-starter, that can handle activities autonomously, adeptly toggling between attending to detail and steering company strategy. Technically strong with a sound understanding of data and software engineering principles, confident in setting business objectives and budgets, bringing the following experiences:Solid track-record in marketing technology and strong understanding of broader advertising technology.Understanding of and ideally experience working with customer data platforms.Validated experience leading cross functional teams and handling senior collaborators.Excellent stakeholder management skills.Shown experience leading engineering teams to design, deliver and optimise new products or features.Experience solving customer problems, shipping value to end users early and often, and having fun whilst doing it.Expertise in defining and improving ways of working between your team and business partners.Defining objectives and key results and using the OKR framework.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.

Expected salary

Location

København

Job date

Fri, 12 Jul 2024 07:01:19 GMT

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