Senior Manager, Go-to-market research

Senior Manager, Go-to-market research

• Location

• Billund, Denmark

• London, United Kingdom

• Job ID 0000006596

• Category Sales, Marketing & Product Management

Job Description

Play a meaningful role in driving research projects to support insights-led decision making and bringing exciting future innovation spaces to market.

This position will sit in the Global Insights Center of Excellence and be part of an impactful and empowered team whooperatein a culture that is fun and energizing.

Seeing the outcomes from your projects come to life in the market will be exceptionally rewarding as you will have a direct impact on how the LEGO® brand is perceived around the world!

Core Responsibilities

• Lead research projects to support and help set direction for go-to-market strategies and activation of new LEGO® play propositions (across consumer,shopperand market insights).

• Challengestatusquo anddemonstrateabilityto think of new ways to bringLEGO® experiences to market and how to scale new global developed experiences to our consumers and shoppers across the world.

• Work closely with Global Insights business partners to define insights needs and generate insights.

• Lead primary (Qual + Quant) and secondary research projects based on strong functional researchexpertise.

• Serve as driver and innovator of the research field with key peers.

• Manage partnerships with new and existing external research vendors.

• Work closely together with peers in Global Insights and other internal functions to drive cohesive insights stories.

Play your part in our team succeeding

Global Insights (GI) is an organization that is core to our success, with different teams working across multiple areas such as Concept, Product & Marketing Innovation Research, G2M research, Performance and Brand tracking.

Our vision is to craft the future of the LEGO brand through inspiring and enabling transformational action, and fostering an insight led organization that brings to beara single sourceof truth to drive commercial impact. #LI-NS2

Do you have what it takes?

• Several years of proven experience from a research or media agency, consultancy, or insights management function in an innovative, fast-paced company.

• Strong GTM research skills within in-store/ online optimization, creative communication development and validation,pricingand market sizing.

• Experience with new ways of interacting (ie. digital experiences and insights synthesis).

• Highly experienced as insights project manager with focus on shopper, consumer and market insights informing and driving the business on a tactical and strategic level.

• Excellent collaboration and networking skills. Strong agile approach and flexible working style.

• Proven ability to work across data points, cultures and audiences.

• Passion for innovating the research field.

• Self-motivated and thriving in a distributed team with a lot of virtual interaction.

• Proficient level of English.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

• Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model ‘Best of Both’, role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.