Senior Manager Digital Strategic Accounts

Location:

Warsaw, Masovian, Poland

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Advertiser:

adidas

Job ID:

132616800

Posted On:

10 January 2026

Purpose & Overall Relevance for the Organization:

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-Provide strategic leadership to the Digital Partner Commerce (DPC) team via a highly data-driven mindset, driving the digital development and long-term growth of strategic WHS accounts in your portfolio by optimizing brand presentation, consumer experience, and delivering sustained net sales and market share growth.
-Serve as the senior digital authority for assigned key accounts, defining and leading both account and category-specific digital strategies to win consumers across all digital touchpoints, including webshops and apps, while influencing senior stakeholders internally and externally.

Key Responsibilities:

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-Own and drive
sell-out performance of adidas products across all retailer digital touchpoints, providing strategic direction for webshops and apps to deliver sustained commercial growth.
-Lead and delegate advanced analysis
of on-site e-commerce performance (e.g., traffic, conversion, funnel metrics), translating insights into clear strategic recommendations that optimize sell-out and inform broader digital commerce strategy for all accounts in portfolio.
-Set the strategic vision
for optimal cross-category online assortments, leading cross-functional collaboration with Sales, Marketing, and Business Analytics teams to balance consumer demand, brand priorities, and commercial objectives.
-Oversee and elevate
adidas visibility across retailer digital shelves, social platforms, and owned media initiatives, ensuring best-in-class brand execution and consistency across markets.
-Direct performance media analysis
to shape assortment, channel, market, and product optimization strategies, linking media investment decisions to commercial outcomes.
-Provide strategic portfolio-level leadership
into the Cluster DPC team, sharing insights, best practices, and scalable learnings to drive consistency and excellence across Europe.
-Represent senior digital expertise
in key internal and external forums (e.g., sell-ins, account reviews, Sales Director meetings, Sales and Marketing leadership meetings), influencing decision-making at a senior level.
-Communicate complex digital performance insights
effectively to senior management and cluster stakeholders, demonstrating leadership across key digital KPIs and driving alignment on priorities and actions.
 

Key Relationships:

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-Defined winning Key Retail Partners (Key Accounts) & their eCommerce Teams
-Cluster Central DPC structures
-Cluster Central Sales Teams
-Cluster Central Customer Service
-Cluster Central Sales Operations
-Cluster Central Omnichannel Departments
-Cluster Central Brand Activation Departments
-Cluster Central GTM managers
 

KPIs:

•     E-commerce trade results of defined accounts (our brands’ sales)

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-Our brands’ qualitative share in the offer of defined accounts
-Our brands’ share in “on site” communication within defined accounts  
-Number (%share) of websites compliant in full with adidas eComm policy
-Data and analysis requested by Sales Managers covered in 100%
-Implementation & support for DPC projects, processes & initiatives

Knowledge, Skills and Abilities
:

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-Extensive and proven eCommerce leadership experience
, with a strong track record of owning and scaling critical aspects of an eCommerce or digital commerce business across complex, multi-stakeholder environments.
-Strong strategic and data-driven mindset
, leveraging advanced analytics and insights to shape decisions, define action plans, and rigorously measure business impact and ROI.
-Deep understanding and experience with performance marketing and social commerce
, including PPC strategies across Meta, Google Ads, and emerging social commerce platforms, with the ability to translate media performance into commercial outcomes.
-Advanced proficiency in Business Intelligence and analytics tools
(e.g., PowerBI, Tableau, Google Analytics), using data to inform senior-level recommendations and strategic direction.
-Proven ability to lead and influence in virtual, cross-functional, and cross-market teams
, fostering alignment and driving results without direct authority.
-Exceptional interpersonal, communication, and negotiation skills
, with strong executive presence, presentation capabilities, and long-term relationship management at senior stakeholder level.
-High level of commercial and business acumen
, with strong understanding of sales, retail, trade marketing, customer service, and financial principles, enabling holistic decision-making.
-Strategic agility, initiative, and resilience
, demonstrating a results-oriented mindset with the ability to navigate ambiguity and lead change.
 

Requisite Education and Experience / Minimum Qualifications: 

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-University degree, preferably in Business, Marketing, Economics, Statistics or Quantitative research
-Functional: – 3 years’ e-commerce experience (experience in sales, marketing and / or consulting area)
-Industry: e-commerce, SaaS, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
-Team lead experience managing 2 or more people.
-Exposure: sports/fashion/consumer goods
-High proficiency of e-commerce and digital performance KPIs and fluency in Google Analytics (or alike tool) is a must

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