Senior Manager Demand Planning

Location:

Istanbul – Turkey

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Finance, Banking & Insurance Jobs

Advertiser:

adidas

Job ID:

133186228

Posted On:

14 July 2026

Purpose & Overall Relevance For The Organization

Leads the end-to-end demand planning process, ensuring strong alignment between Brand, Sales & Supply Chain to deliver a reliable and unified sales plan. Plays a critical role in enabling commercial success by balancing demand, inventory, and financial targets.

This role reports directly to the Senior Director Finance Türkiye.

Key Responsibilities

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-Facilitate monthly demand review process.
-Drive regular demand updates in line with the latest net sales plan.
-Drive financial kick-off with Brand and channels to start marketing seasons, providing financial and volume guidance and ensuring consistent planning during execution.
-Drive regular discussions to align KCC with Category Leads (NS, SM, VOL & buy) for mid- and long-term planning and ensure accurate reflection in IBP.
-IBP: Drive consensus plan between Sales & Marketing.
-Act as a strong business partner for the Brand Category Planning team, supporting business development and critical discussions with regional/global stakeholders.
-Lead the Operational Demand Planning (ODP) process, ensuring the integrity of RDP (rolling demand plan) upload into APO (at article and size level) across channels. Ensure alignment to IBP.
-Partner closely with Supply Chain and Local Sourcing teams, providing full visibility of the Rolling Demand Plan (RDP) to support buy, phasing, and capacity planning. Highlight risks & opportunities with a key article focus to support in-season decision-making.
-Review and challenge inventory planning assumptions to ensure optimal inventory levels supporting sales ambitions.
-Ensure standard margin controlling aligns the latest demand plan with targets.
-Drive/support cross-functional demand and buy plan alignment with SLT.
-Facilitate regular RDP, buy, and inventory review meetings.
-Ensure timely and accurate IBP submission as per deadlines.
-Leverage reporting/dashboards or support demand planning-related projects (e.g., GIM tool, IBP25, M3, inventory enhancements).
Key Relationships

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-GM
-Finance Leadership
-Brand Leadership
-Demand Planning Leadership
-Country/Market Managers
-Finance Teams
-Supply Chain Teams
-Channel and Buying Teams
-Brand Teams
-Business Development Team
Knowledge, Skills, And Abilities

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-Proven track record in demand planning within a large sales organization
-Strong interpersonal skills (e.g., relationship management, facilitation)
-High personal impact and strong communication skills
-Strong analytical capabilities
-Proven methodological skills (e.g., data analysis, trend forecasting)
-Strong commercial and business acumen to challenge and drive consensus between Sales & Marketing
-Proven leadership capabilities
-Fluent in written and spoken English; additional languages are a plus

Requisite Education And Experience / Minimum Qualifications

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-Minimum 8-10 years of demand planning experience within a large sales organization
-Business/Finance degree from a leading school, MBA a plus
-Preferable experience in the sport or clothing industry
-Experience successfully leading, managing, and developing a team (if applicable)

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