Senior Key Account Manager

Location:

Warsaw, Masovian, Poland

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Sales Jobs

Other Industries & Skills:

Advertising, Marketing & PR

Advertiser:

Hasbro

Job ID:

130608443

Posted On:

05 June 2024

Are you looking for a sales role in fast-growing business? Do you get excited by the thought of working for the world’s leading play and entertainment company in a continuously evolving, truly omnichannel environment? Do you want to work with iconic brands like NERF, PLAY-DOH, MONOPOLY, TRANSFORMERS, MY LITTLE PONY,
 and huge global licensed properties like MARVEL and STAR WARS? Then you have come to the right place!

  

Hasbro SA, Switzerland is dedicated to manufacturing and distributing a diverse range of toy, game, and leisure products across global markets. In support of Hasbro SA’s network of affiliate distributors (“HET and HIT”), Hasbro Poland Sp. z o.o. provides sales and marketing services designed to support the performance of Hasbro SA’s appointed distributors, particularly focusing on maximizing HET and HIT’s sales in Poland.

 (RG1)Elena – Is this wording still up to date? Peppa Pig is missing and the Power Rangers brand is now licensed out. 

The role of the Senior Key Account Manager is responsible for:

-Liaising directly and providing guidance to a portfolio of strategic accounts
-Developing strategies for top customers, maximising HET and HIT’s sales in accordance with approved joint business plans 
-Helping HET and HIT achieve set sales and profit targets for the market.
 

Responsibilities/ Tasks:

Sales Management: 

-Contributing to recommending, setting and supporting implementation of the overall sales strategy for Value/Discounters channel 
-Drive and support HET and HIT’s business in Value/Discounters customer portfolio, taking a broader view of the overall commercial priorities, sharing and recommending best practice as appropriate and leading cross departmental projects 
-Identifying and championing continuous improvement in assigned customer portfolio including supporting new business and sales growth opportunities for HET and HIT and new ways to better meet customer needs  
-Lead sales terms discussions in line with overall approved sales strategies and budgets 
 

Account Management
: 

-Play a lead role in the Hasbro One voice approach across retail, maximizing Hasbro brand visibility across Value/Discounters channel
-Embracing and executing HET and HIT’s regional channel strategy in the Value/Discounters channel
-Acting as lead market for Value/Discounters customers and work in partnership with regional directors to maximise HET and HIT’s business
-Working in partnership with retail marketing teams to ensure toolkits are executed with key retail partners in line with HET and HIT’s brand and business priorities
-Understanding & fully utilizing models for analysing customer profitability to aid HET and HIT’s decision making
-Building outstanding relationships with senior buyers in Value/Discounters area 
-Delivering the individual account business plans to ensure they meet both Hasbro and customer objectives and reflect the overall approved sales and brand strategies of HET and HIT
-Building and developing business relationships with the key customers based on: 
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-Turnover (value and volume), market share 
-Distribution / channel assortment / customer listing target 
-Customer profitability  
-Customer plan, forecast accuracy within business planning tools
-Financial Measures and Impact: business unit and customer sales objectives, customer allowances and investment budget control 
-Responsible for recommending customer investments within predefined budgets 
-Orders, invoices, deliveries – monitor orders and shipments in line with stock availability   
-Support developing and recommending country/channel/customer plans 
-Manage customer’s information flow on sales, stocks, payments 
-Responsible for forecasting customer sales and executing new products launches/listings of HET and HIT
-Identify new opportunities for the brand and POS/activities 
-Responsible for the implementation of the consumer promotional campaigns 
-In partnership with regional & local leadership ensure all retailer business planning KPIs are accurately planned, tracked & recorded effectively 
 

Retail Activation: 

-Develop and recommend appropriate sales, promotional, ranging and in store merchandising sales strategies to achieve near and medium-term Hasbro goals for customer portfolio 
-Partner with marketing to ensure full understanding and execution of Hasbro Brand strategies and plans
  

Skills, Qualifications, Experience:

-5+ years’ commercial senior sales management experience preferably with a background in FMCG and online experience
-Computer Literacy, including; Outlook, Word, PowerPoint, Excel as well as SAP (or AS400)
-Advanced negotiation skills/presentation skills – strong aptitude for development into account management
-Strong business acumen and ability to build and execute JBPs
-Aptitude to use retailer systems
-Ability to manage difficult relationships
-Good communication and listening skills

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