Senior Global Product Marketing Manager

Location:

Dublin 24 (D24WA02) – Ireland

Salary:

Competitive

Type:

Permanent

Main Industry:

Search Advertising, Marketing & PR Jobs

Other Industries & Skills:

Finance, Banking & Insurance, Legal

Advertiser:

SAP

Job ID:

132680632

Posted On:

06 February 2026

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

Summary:

SAP Concur is seeking a Senior Product Marketing Manager to join our team focused on developing go-to-market strategies, messaging and positioning, and working cross functionally to drive initiatives, to support our respective businesses, and achieve pipeline objectives. This individual will develop a strong understanding of the competitive landscape, customer needs, white space, and product/solution value, ensuring that new and existing products and solutions are positioned to optimize global success. They act as an expert and are recognized as a thought leader and evangelist inside SAP influencing internal solution innovations, core marketing strategies and company perception. Reporting to the Sr. Director of Global Product Marketing this person will work closely with multiple organizations within SAP and SAP Concur, including regional product marketing, marketing, sales, client success, services and product management teams.

The Role:

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-Market and Business Situation – Understand the market economics, whitespace and opportunities, and (global) business objectives.
-Inbound Influence on Product Development – Provide market insights to drive product inputs and customer outcomes, serving as an advocate for the customer.
-Strategic Planning – Contribute to marketing business planning based on corporate priorities and whitespace opportunities. Deliver recommendations to the field.
-Product Marketing – Ensure market and portfolio positioning and fit, contribute to pricing and packaging and drive the overall go-to-market strategy for new and existing solutions. Contribute to Integrated Marketing Management on program build through messaging, positioning, content, and respective solution/industry expertise. Contribute the context including some high-level ecosystem insights.
-Core Content Development – Act as subject matter specialist, collaborating with Ecosystem & Channel Marketing to define (joint) offerings, positioning, and messaging that will be integrated into marketing programs and campaigns.
-Influencer/ Analyst Management – Perform certain activities to support strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leadership messages into the market. (Note: Direct relationships with analysts and press are owned by the Analyst Relations and Public Relations teams, not by Product Marketing.)
-Thought Leadership and Communication – With guidance, serve as a public voice to the market, and act as a solution evangelist.
-Develop Core Assets and Offers – Develop certain customer facing assets and ensure respective rollout and availability to marketing program managers and execution teams.
-Sales Enablement – Partner with sales enablement to provide support (i.e. messaging, deal cycle, analysis, etc.) to sales teams.
-Independently assess, analyze, and evaluate messages and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication.
 

Accountability

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-responsible for delivery of outcome of assigned projects or areas of responsibility
-internally recognized senior on complex topics and business matters.
-works on large, complex activities, using demonstrated creativity and expertise and applying specialist professional knowledge to deliver high quality results / technical solutions
-collaborates in devising long-term concepts
-may include team lead or supervisory responsibilities
 

Complexity

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-contributes independently, resolves complex issues in own specialist area (e.g. cross-functional or cross-country projects)
-works independently on topics while setting priorities having sole responsibility
-provides regular project status and updates
-decisions/solutions can enhance essentially current and future design and strategy
-enhance complex systems & processes
 

Role Requirements:

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-Minimum 4-7 years of related experience
-Project leadership (medium to large-scaled projects)
-Supporting organizational change
-Guiding and mentoring peers and/or junior level colleagues
-Advanced technical or business skills and special knowledge in one / several areas
-individuals with a customer focus and have developed the acumen to cultivate and develop lasting customer relations
-Bachelor’s degree or equivalent required
 

 

 

 

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  
We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careerssap.

For SAP employees: Only permanent roles are eligible for the
SAP Employee Referral Program
, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our
Guidelines for Ethical Usage of AI in the Recruiting Process
.

Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 445607  | Work Area: Marketing  | Expected Travel: 0 – 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid

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