Senior Digital Visual Merchandising Manager (Site/Eccomerce)

Ref #:

W157024

Department:

Information Technology

City:

London

State/Province:

London

Location:

United Kingdom

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This is a pivotal role within the Trading Team, responsible for leading a team that manages visual merchandising across the EMEA and LATAM websites. This individual will be tasked with devising and executing a comprehensive visual merchandising strategy designed to drive aggressive business objectives, enhance customer loyalty, and uphold a high standard of excellence for the digital flagship experience.

The VM Manager must strike a balance between commercial goals and brand identity, ensuring the visual presentation resonates with customers while supporting business growth. A key responsibility will be to empower and guide the VM team to execute the plan effectively, while also synthesizing data from the strategy and analytics teams to provide actionable insights that inform decisions.

With a detail-oriented approach, the VM Manager will leverage their understanding of digital technologies, customer behaviors, and best practices in e-commerce to optimize the online shopping experience. They should have a passion for understanding what motivates customers to purchase and a strong ability to translate this knowledge into compelling visual experiences that drive sales.

Essential Duties & Responsibilities

• Lead and manage a visual merchandising team for EMEA and LATAM websites, ensuring the team is aligned with the overall business and brand goals.
• Develop and implement a visual merchandising plan that drives sales, enhances customer loyalty, and maintains a standard of excellence for the digital flagship.
• Balance commercial priorities with brand identity, ensuring the customer experience is compelling and consistent with brand standards.
• Empower the team to execute the visual merchandising strategy effectively, providing guidance, training, and support as needed.
• Synthesize insights from the strategy team and analytics to ensure that the team is acting on data-driven decisions and continuously improving performance.
• Stay abreast of digital and e-commerce trends, applying innovative solutions to visual merchandising tactics.
• Collaborate with cross-functional teams, including Trading, Marketing, and Technology, to ensure the visual merchandising strategy supports broader business objectives and customer engagement initiatives.

Experience, Skills & Knowledge

• 5+ full strategic cycles experience in a similar role.
• 2+ years in a management role requiring recruitment, training and development of employees in a digital environment.
• Proven experience in visual merchandising, e-commerce, or digital retail, focusing on web or mobile app merchandising.
• Strong leadership skills, with the ability to manage and inspire a team to achieve business goals.
• Excellent understanding of e-commerce trends, digital merchandising best practices, and customer behaviors.
• Data-driven approach to decision-making with the ability to synthesise and act on analytics insights.
• Detail-oriented with a passion for online delivery of a seamless, high-quality customer experience.
• Strong collaboration skills and experience working cross-functionally with teams in a fast-paced, dynamic environment.
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