Senior Digital Marketing Analyst

Job title:

Senior Digital Marketing Analyst

Company:

CapsLock

Job description

About UsCapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth.Our company was founded by industry professionals with expertise in IT, design, and data analytics. We identified a significant need for an exclusive, scalable customer acquisition solution in the market. Our vision is to provide a unique integrated solution for B2C clients that enables profitable customer acquisition, flexible scaling, and optimized internal processes.At CapsLock, our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our team is diverse and skilled, speaking 10+ languages, and located worldwide. We are dedicated to pioneering new and efficient marketing strategies to ensure our clients’ success.We are seeking a skilled Senior Data Analyst with a minimum of 3 years of experience in an analytics role, including digital marketing analysis, who will play a crucial role in developing and enhancing the effectiveness of analytics insights for our Media Buying department. The Senior Data Analyst will work closely with Media Buyers, employing advanced analytical models, statistical solutions, and hypothesis testing to optimize processes and drive data-informed decisions that enhance media campaign effectiveness.The ideal candidate is a detail-oriented and creative individual with excellent project management skills and extensive knowledge of the digital marketing and lead generation industry, with a focus on media buying.Primary Responsibilities:

• Collaborate extensively with Media Buyers to analyze campaign data and identify optimization and process enhancement opportunities.
• Develop analytics processes and reports that provide actionable insights and recommendations based on complex data analysis to influence media buying strategies and tactics.
• Perform data mining on large datasets to uncover patterns, trends, and correlations relevant to our KPIs.
• Conduct research and hypothesis testing to come up with ideas that can improve campaign KPIs.
• Conduct in-depth ad-hoc analytics and investigations in response to key business questions.
• Regularly report insights and progress to stakeholders, translating complex data sets into understandable and actionable items.
• Stay ahead of industry trends and use this knowledge to recommend changes in analytics / Media Buying strategies.

Qualifications:

• 3+ years of experience in data science or data analysis, preferably within a digital marketing/media buying context.
• Experience with marketing KPIs (CPC, CTR, CR, etc.)
• Proficiency in Google Analytics or other web analytics tools
• Proficiency in statistical analysis methods, hypothesis testing, data modeling, data mining, time series analysis (trend, seasonality, cyclic patterns, residual components), forecasting, and AB testing.
• Proficiency in SQL and Python.
• Proven ability to handle large datasets and perform complex quantitative and statistical analysis.
• Experience with data visualization tools such as Tableau or Power BI.
• Strong problem-solving skills and the ability to think strategically about the role of data in achieving business objectives.
• Excellent communication skills with the ability to convey complex data in a clear and concise manner.
• Team-oriented with a collaborative approach to problem-solving.
• Upper-intermediate or higher level of English

We offer:Unlimited Sick DaysWe understand that being only human means getting sick or feeling under the weather from time to time, so we guarantee you time off as long as you need to recover and get back on your feet.Fun StuffThere is never a shortage of fun stuffWhy do we deserve your attention?Not only do we offer above-market compensation, but we also offer perks and benefits that promote people’s well–being. Here are some of them:Remote WorkWe offer a truly and fully remote environment. You choose where you are the most productive and comfortable to have an impact.Ongoing LearningPeople at CapsLock are deeply inquisitive and eager to learn new knowledge and skills, that’s why we support and create learning opportunities like the Free Books program, workshops, conferences, and more.Home OfficeWe will cover the equipment and furniture expenses to make sure you have the best work-from-home experience.Physical Well–BeingFitness is more than a gym membership. We all have different tastes and preferences. That’s why we offer an allowance for a flexible fitness program that fits all.When you work with amazing people. But we like to spice things up and take them to the next level, you will soon learn how.

Expected salary

Location

Warszawa, mazowieckie

Job date

Sat, 22 Jun 2024 22:01:40 GMT

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