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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
The Senior Brand Manager will be the local expert in the brands/categories designated, driving expertise on the brands/categories he/she oversees, ensure effective, creative and efficient implementation of marketing plans and working with local agencies. Furthermore, the position will act as Marketing interface with both internal and external customers.
The Opportunity:
This position, under the guidance of the local Marketing Manager, is accountable for crafting and implementing a strategic marketing growth plan across a key toy category. Inclusive of range selection portfolio and licensor management. The position will work with a wide number of stakeholders including Global Brand Teams, Regional Brand Teams, Sales and Insights. The individual will be responsible for adapting and implementing key marketing strategies defined by the Regional/Global Brand Marketing Teams and consistent brand direction, as well as driving the local specificities of the category.
What Your Impact Will Be:
What We’re Looking For:
What It’s Like to Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
Who We Are
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
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