Sales Manager

Crane Payment Innovations

Have you ever used the self-checkout in a Supermarket? Played the slots at a Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA (USA), CPI is supported by: >2,500 global associates, 7 manufacturing sites, 12 corporate offices and 43 service branches.


As a sales manager, you will be accountable for delivering sales targets and driving business growth in the Kiosk, Financial Services & Transport industries for the assigned territories, which include but are not limited to Italy and the Mediterranean countries. You will be in charge of developing and implementing sales strategies, building and maintaining long-term customer relationships and maximizing sales opportunities.

Key tasks and responsibilities include:

  • Execute sales strategies and plans, in alignment with the Company’s objectives, to deliver sales targets and drive business growth
  • Maintain strong relationships with OEMs and channel partners on the market, understanding their needs, addressing concerns, and fostering long-term partnerships
  • Both the CPI products and their applications to create and deliver value-based sales presentations
  • Customers throughout their purchasing journey, from product selection to product delivery
  • Opportunities to upsell or cross-sell products to customers maximizing Company’s revenue and customers experience
  • Accountable for all customers quotes (developing, building, negotiating)
  • Drive and maintain a sales and orders funnel for the assigned territories and produce accurate monthly forecasts.
  • Market trends, monitor sales performances, customer needs and competitive landscape to identify new business opportunities, drive sales growth and optimize sales effectiveness
  • Updated on industry developments and emerging technologies through continuous learning and networking. Leverage this knowledge to provide strategic insights and recommendations for business growth and expansion
  • With cross-functional teams (including product management, finance, technical support, customer service, supply chain) to ensure internal coordination, alignment of sales efforts and long-term customers satisfaction
  • Weekly reports and monthly updates for the assigned territory


We are seeking a results-driven and action-oriented sales manager with a track record of exceeding sales targets and with proven success in driving business growth through existing and new OEMs and distribution partners.

The ideal candidate should possess the following qualities:

Qualifications and requirements

  • Master’s degree in sales management, engineering or business administration with minimum 5 years’ experience in a sales role
  • Language: Italian native, fluent in English, another language would be a plus
  • Proven track record of successful sales management and consistent overachievement of sales targets
  • Ability to develop and execute effective sales strategies and action plans
  • Proficiency in using CRM systems ( preferrable), analytics tools (e.g. Qlik) and Microsoft Office suite
  • Ability to travel up to 60% of time
  • Experience in the Transactional Kiosk, Transport Ticketing or Cash Management industries is a plus

Personal attributes

  • Results-driven and action-oriented: sense of urgency and strong desire to exceed sales targets
  • Strong analytical and strategic mindset with data-driven approach to decision-making and problem-solving
  • Customer-centric approach: ability to understand customer needs and to tailor solutions to meet their requirements
  • Excellent negotiator with relationship-building abilities and capacity to effectively collaborate with team members and engage and influence stakeholders at various levels
  • Able to communicate in a concise and descriptive manner
  • Proactive attitude with a passion for sales and a drive for continuous improvement
  • strong work ethic: demonstrating dedication, accountability and integrity in all aspects of work

Sound interesting? Come see why we are OneCPI!

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

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