Retail Campaigns Marketing Manager

About this role

Reporting to the Senior Manager, Retail Brand Experience (RBE), the Manager, In Store Marketing (ISM) leads lululemon’s global and regional campaign executions, and in-store product and communication strategies in EMEA. This role is responsible for ISM strategy, leading a team to ensure we have a strong brand presence across our retail fleet. They work in close collaboration with the Global ISM team to bring global strategies to life, whilst supporting regional activations, revenue and sell-through targets.

Responsibilities

• Develop in store marketing plans to powerfully deliver brand and product storytelling, remaining consistent with the overall creative direction and visual merchandising strategy.
• Leverage our store real estate and guest touchpoints, including windows, signage, lightboxes and brand screens, leading all in store creative planning, development and installation.
• Enrol key partners, leaders and retail teams in upcoming campaign, brand and product storytelling executions, through strong proposals and clear VM guidelines.
• Manage EMEA ISM calendar, working closely with the regional and global teams to ensure campaigns align across both regional channels and other regions.
• Own the in-store signage programme, ensuring alignment with global strategies.
• Work closely with Store Design to ensure that existing and new stores have all necessary touchpoints in store to powerfully execute ISM initiatives.
• Regularly spend time in stores to learn how campaigns, and brand and product in store marketing are working in stores, gaining feedback for future executions.
• Highly aware of in store marketing trends within the retail space, regularly attending tradeshows and visiting key retail spaces.

Team leadership

• Lead, manage and develop a high-performing team.
• Annual budget management – planning and accountability.

Experience

• 5-10 years of relevant experience as a visual space creator and team manager, ideally for a premium, purpose-led, global business with a challenger brand mentality.
• Demonstrable experience creating impact in retail spaces on guest experience and sales using innovative ideas without compromising brand equity.
• People and team leadership.
• Degree level education preferred.
• 3D visualisation a bonus.

Who you are

• Uniquely you – we value difference and want you to as well
• Obsessed with visual strategy and execution and in tune with best practices, trends and the competition.
• A creative problem solver who relishes the innovative and new.
• Works well within a team and loves working in a fast-paced environment on several projects at once.
• Practises self-awareness has a natural curiosity and takes an active interest in personal development and sharing knowledge.
• Appreciates the value of exercise or movement.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

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