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Leads Sales teams across France, Belgium and Luxembourg to deliver the FY26 AOP of approx. $14M, within a matrix organization combining direct leadership and functional collaboration. Reports to the General Manager, who oversees multiple RSM’s, ensuring strategic alignment across countries.The RSM drives commercial success in the region by managing and inspiring the Sales team to promote the full CSI Fertility portfolio (Equipment, Consumables, Genomics, Embryo Options & Services). The role combines strategic leadership and operational execution, with full accountability for regional sales performance, costs management and customers outcomes. Operating in a matrix environment, the RSM works closely with their direct team, peers, the regional FPM, and the GM to ensure strategic alignment and effective execution.
The RSM provides direct coaching and pipeline management using tools like CRM (D365) and Power BI, while collaborating cross-functionally (e.g. CAS, Genomics, BD, WAS) and with the EMEA Key Account Director to implement key initiatives and strengthen the value proposition. Leadership & Team Development Lead and motivate the Sales team to achieve AOP sales targets., and qualitative Set clear expectations, conduct regular 1:1s, performance reviews, and support individual development to his direct reports : Account Managers/KA Leads, EQSM Align with the CAS Manager to ensure consistency in expectations and performance standards, while actively contributing to the evaluation and development of dotted line reports (Clinical Application Specialists – CAS), fostering alignment and cross-functional collaboration Foster a culture of accountability, collaboration, and continuous improvement. Commercial Execution & Strategy Personally contribute to the development and execution of regional strategies and tactical plans. Own the AOP and ensure its successful implementation, including budget responsibility and resource allocation.dd
Manage the sales pipeline through CRM to drive penetration of key products, grow market share of core offerings, implement price increases, and optimize portfolio performance by leveraging data analysis tools such as Power BI.
Support product launches and drive adoption of existing solutions with FPM, CAS, EQSM and GM. Lead customer meetings and negotiations when needed; build and maintain strong relationships with KOLs. Use to the best extent resources at disposal including showroom, at HQ in Copenhagen, to drive adoption Key Account Management Collaborate with the EMEA KA Director and Country KA Leads to implement KA strategies in defined accounts. Ensure alignment with global initiatives while tailoring execution to local market needs. Cross-functional Collaboration Work closely with Clinical Application Specialists (CAS) Collaborate with other support roles (e.g. Business Development for Genomics, WAS for RI Witness) to enhance customer impact. Partner closely with the regional FPM, who defines and drives product focus across the entire region, ensuring alignment between commercial strategy and scientific messaging. Regional Leadership Contribution Actively participate in regional and sub regional leadership discussions and share best practices across geographies. Contribute to cross-country initiatives while remaining fully accountable for France, Belgium and Luxembourg.
EXPERIENCE
Minimum 5 years in Sales Management, ideally in Fertility, medical devices, or in vitro diagnostics.
Proven ability to lead, develop, and retain high-performing commercial teams in a matrixed, multicultural environment.
Strong track record in sales execution, budget ownership, and strategic input into the Annual Operating Plan (AOP).
Customer-focused, with hands-on field experience; scientific background is a plus.
Skilled in CRM (D365), Power BI, and digital tools for business planning and performance tracking.
Prior experience in statutory representation and knowledge of local compliance are strong assets to potentially take over legal subs responsibility (to be determined)
EDUCATION
University degree in Science, Business, or Business Administration.
A dual background combining scientific understanding and commercial acumen is advantageous.
Additional training in sales, leadership, or healthcare management is a plus.
Strong intellectual foundation required to navigate complex product portfolios and regulatory frameworks, especially in the context of legal responsibilities (to be determined).
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