Radiology Brand Manager (m/f)

Job title:

Radiology Brand Manager (m/f)

Company:

Bayer

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.Radiology Brand Manager (m/f)The pharmaceutical division of Bayer S.p.A., for the Radiology team, is looking for a smart and bright candidate as Brand Manager. You will develop and implement brand strategies, marketing initiatives, and promotional activities to effectively position and promote diagnostic imaging products/contrast media and injectors.MAIN TASKS AND RESPONSABILITIES

• Cooperate with Marketing Lead and the rest of the team to set the strategic plan for the product/products to deliver the outcomes and outputs for the portfolio within a given time frame (90 day-cycle or Quarter)
• Prepare the activation plan, working together with marketing and customer team, Monitor P&I cost and allocate resources with precise KPIs
• Identify insights based on internal data, market research, customer interaction and competitor activities
• Innovate on expanding our offering based on market and customer needs
• Analyze sales trend and prepare forecasts
• Develop network with customers visiting them
• Interact constantly with customer squads
• Collaborate with Medical Affairs in defining educational plan
• Develop marketing assets for the scientific communication and manages the LMR approval on local
• Share experiences with EMEA 3 brand managers and create effective synergies
• Engage with Thought Leaders and External Partners for supporting educational/scientific events
• Interact with regional/global marketing team
• Support the Team in workshops and cross functional meeting

WHO YOU ARE

• Degree in Science/Economics/Marketing/Engineering
• 5 years of previous experience in marketing role/project management
• Previous experience in radiology business or knowledge of diagnostic imaging is preferred
• Leadership and management skills, high sense of responsibility and excellent planning and organization skills
• Strategic and innovative mindset, market and business acumen, strong interpersonal and communication skills
• Proven experience in the implementation of marketing and digital skills
• Experience with the development of an Integrated Brand Planning process and Business projects
• PR skills and ability to network at any level
• Willingness to travel both in Italy and Europe
• Fluent knowledge of English is mandatory (both spoken and written) and Italian mother tongue

Type of contract: PermanentLocation: Milan Application Period: 27.11.2024 – 10.12.2024 Reference Code: 834186
Division: Pharmaceuticals Location: Italy : Lombardia : Milan
Functional Area: Marketing Position Grade: A1 – VS 1.2
Employment Type: Regular Work Time: Full Time
Contact Us
Address E-Mail
Viale Certosa 130, 20156 Milano

Expected salary

Location

Milano

Job date

Fri, 29 Nov 2024 02:49:35 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (vacanciesineu.com) you saw this job posting.