PS|Senior Associate CRM Strategy

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview

We are looking for a Senior Associate to join our CRM Strategy team and act as a subject matter partner in shaping customer engagement approaches across complex ecosystems. This role is positioned as a trusted advisor and subject matter expert, working closely with the CRM Lead while guiding a small, growing team.

Responsibilities

• Support the CRM Lead in defining strategic CRM and lifecycle frameworks for key clients.
• Serve as a subject matter partner, contributing to positioning, segmentation logic, journey frameworks, personalization strategy, and CRM use case roadmapping.
• Engage directly with client stakeholders to shape strategic recommendations, leveraging both business understanding and CRM expertise.
• Provide thought leadership across CRM topics, from value mapping to process design and cross-channel orchestration.
• Collaborate with cross-functional teams (tech, data, experience, delivery) to ensure strategies are realistic, scalable, and aligned with broader transformation initiatives.
• Guide and mentor junior team members with a focus on mindset, critical thinking, and client-readiness.

Requirements

• 5–6 years of experience in CRM strategy or digital customer engagement, with at least 2 in consulting.
• Strong strategic thinking and communication skills; able to connect marketing goals, data, technology, and process in a coherent vision.
• Familiarity with CRM platforms (Salesforce, Adobe, Braze, etc.) from a strategic and functional point of view.
• Understanding of customer lifecycle models, CRM KPIs, channel planning and automation logic.
• Comfortable in client-facing situations and experienced in presenting strategic content clearly and persuasively.
• Italian mother tongue and English fluent.

Additional Information

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

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