Promotion, Activation & Accessories Specialist – Nespresso

Position Snapshot

• Nespresso in Italy, Milan HQ (Assago)
• Nestlé welcomes people with disability
• Permanent Contract
• 2-3 years of experience in roles as Product or Brand Manager; Sales; Trade Marketing; Business Analyst
• Data driven and strong analytical approach (knowledge of Excel and Power BI)
• Fluency in Italian and English is mandatory

Position Summary

In this position, you will be part of the Nespresso marketing division, joining the Product Lifecycle Management team and reporting to the Senior Product Manager (Machines, Activation & Accessories). You will collaborate closely with the entire marketing function (Product, Brand, and CRM) and act as a key point of contact with primary stakeholders (mainly B2C sales, finance, and supply chain) with the aim to lead:

1. The annual Coffee Promotions plan (Activations), coordinating the entire process execution (analysis and mechanics) to support the core business in line with company objectives.
2. The Accessories category, defining the local product strategy regarding range build-up, pricing, and promotions in synergy with the Product team and all stakeholders.

A Day in the Life as Promotion, Activation & Accessories Specialist

Activations:

• Work on campaign execution focusing on analytics metrics, consumer insights, business opportunities, and pre- and post-evaluation, with a strong analytical and fact-based approach.
• Coordinate with B2C sales, Brand, and Operations teams to ensure the best execution across all channels (e-commerce, call center, boutiques).
• Manage the dedicated marketing budget and P&L for every campaign

Accessories:

• Manage the category a 360° to lead the local go-to-market strategy, including portfolio reviews and analysis, new launch processes, pricing matrix, and promotional plans.
• Collaborate with the International team to inspire and propose new collections based on local needs.
• Coordinate multifunctional teams for complex projects (e.g., Black Friday campaign).
• Manage reports (weekly, monthly) and Power BI dashboards to monitor business results effectively.

What Will Make You Successful?

• Master’s degree in economics, marketing, or a similar field.
• Strong communication skills and experience in managing complex projects.
• A positive, forward-looking mindset, problem-solving attitude, and team spirit.
• An analytical and data-driven approach to challenges.
• Lateral thinking and a commitment to innovation.

At Nespresso, we embrace inclusive language—feel free to share your pronouns on your CV. Our agile working model allows flexibility in office days, defined with your team.

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