Programmatic Specialist (Audience Ad Tech) in London, United Kingdom

Programmatic Specialist (Audience Ad Tech)

• Location London, United Kingdom

• Job ID 0000014061

• Category Sales, Marketing & Product Management

Job Description

Are you interested in programmatic advertising, and delivering innovative first-party audience solutions across performance marketing for LEGO ® eCommerce globally?

Bring your programmatic and audience tech expertise to craft the future of LEGO.com audience-first marketing!

Core Responsibilities

• The role will be 80% supporting the Global Programmatic Manager to maintain always-on programmatic activations for LEGO Retail, and 20% focused on supporting the activation of first-party audience across LEGO Retail performance marketing.

• Collaborate with the external media agency team to guide on programmatic advertising best practices including, but not limited to, campaign set-up, brand safety, audience, and creative implementation.

• Support in the coordination with regional digital marketing teams to deliver effective and efficient programmatic marketing activations across the conversion funnel, especially as we expand into new markets.

• Support in driving the test and learn roadmap for programmatic advertising with a focus on exploring more first-party audience opportunities and alternative cookieless solutions to targeting and measurement.

• Maintain a close relationship with the marketing product teams to understand audience parameters available for activation as new audience adtech is onboarded.

• Support the Senior Digital Audience Manager and performance marketing channel leads to interpret an audience brief through to activation.

Do you have what it takes?

• Hands-on experience with third-party marketing platforms such as; Google Ads, Google DV360, Google CM360 and Meta Business Manager.

• Experience of working with first-party audience data.

• Experience working with audience tech such as a DMP or CDP – the LEGO Group are currently working with Salesforce Marketing Cloud and Twilio Segment.

• A passion for audience adtech and developing further into this space.

• Familiarity with performance marketing strategies to drive growth.

• Strong knowledge of data-led audience identification.

• Working knowledge of global data protection policies.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team that is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on eCommerce and audience-first brand-building experiences.

Your role will be strongly tied to digital performance metrics across clear objectives that support not only the online business but the wider LEGO Group.

We’re pleased to share that we offer a flexible working week arrangement called Best of Both , requiring 3 days in the office and 2 days from home.

#LI-MD1

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

• Your workplace –When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.