Product Director, Digital Consumer and Shopper Engagement

Product Director, Digital Consumer and Shopper Engagement

• Location London, United Kingdom

• Job ID 0000019479

• Category Project / Program Management

Job Description

#LI-JL1

#LI-Hybrid

Would you like to bring your digital product leadership experience into play and help us create fantastic engagement products servicing millions of users?

Take this opportunity and join us as our new leader for a team of motivated and experienced product managers looking after our digital consumer and shopper engagement portfolio!

Please note the work location is London, UK and no relocation assistance is offered for this role.

Core Responsibilities

• Lead a team of product managers, support their development, manage performance, and create the right culture to empower them and provide them with psychological safety to fail and learn

• Coach product managers, so they can confidently lead product teams through the discovery, development, and launch of innovative products and features that provide great customer service

• Create a product vision and strategy that aligns with business goals, addresses customer needs, and incorporates market analysis to foster collaboration, enhance the product lineup, and ensure user satisfaction

• Partner up with engineering, design and business leaders to drive digital transformation by aligning on roles, responsibilities, and ways of working, while building consensus on strategies and priorities

• Actively contribute to our product leadership team by shaping and developing the overall product organization, building capabilities, removing obstacles, and fostering a fun, collaborative environment

• Deliver innovative, market-leading products that demonstrate the unique strengths of the LEGO brand, diverse product range, and unwavering focus on user experience

Play your part in our team succeeding

This role is part of our Product organization within Digital Consumer Engagement, overseeing a variety of digital products for kids and adults, including contact management, self-service, and order management!

You’ll work with teams across our digital ecosystem—LEGO.com, LEGO Play and LEGO Builder app, LEGO Ideas, and Bricklink—to engage users and enhance their LEGO experience. Reporting to the Head of Product, you’ll balance hands-on leadership with strategic oversight to drive growth, always focused on data and user experience.

Do you have what it takes?

• Solid experience with digital products in consumer contact centers.

• Proven leadership in product management and agile development process, including guiding teams through discovery, launch, and ongoing performance improvement.

• Demonstrated ability to build and lead high-performing product teams, inspiring and empowering them to achieve shared goals.

• Experience in driving transformational change, including refining processes and enhancing collaboration between teams and collaborators.

• Experience with Salesforce, process automation and AI, is a plus.

• Excellent communication skills, with the ability to clearly articulate problems and proposed solutions.

• Strong networking and stakeholder management skills.

• Effective collaborator with tech, design, and business functions.

• Enthusiastic self-starter, capable of managing tasks independently while balancing attention to detail with strategic vision.

• Technically curious, with a solid understanding of software development practices

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.