Descrizione dell’azienda
The Hoxton, Rome is our 10th Hoxton and boasts 192 bedrooms to suit any kind of stay. Enjoy a fresh pastry at Cugino, our relaxed café where you can soak up those Italian rays. Or drop into Elio, a restaurant designed to express the flavours, ingredients, energy and joyous hospitality of long and boozy meals with friends on holiday. The Apartment or L’appartamento as we say locally, is our unique meetings & events space concept, consisting of 5 rooms connecting to our communal kitchen area.
Descrizione del lavoro
We are looking for a maternity cover experienced PR & Brand Manager to join our team and play a crucial part in keeping The Hoxton Rome as one of our most coveted and successful properties even after 3 years of existence: Your role will be to ensure The Hoxton Rome is a hotspot for locals and internationals, maintain our relationships with our favourite brand partners and friends of the hotel, and lead our overall communication and marketing strategy to keep the Hox as one of Rome’ hottest destinations
Reporting to the General Manager, you’ll lead our communications and partnership strategy, you’ll manage the relationships with our Hox Friends, you’ll act as the guardian of brand values, and you’ll be the curator of the guest experience. You’ll constantly be looking for opportunities to improve the experience for guests and locals – from the tiny day-to-day details to the newsworthy big ideas, you’re always-on, spotting issues and opportunities and coming up with creative ideas, partnerships, offers and packages to keep our audience in Rome strong, faithful, and always growing.
What you will do:
- Keep ensuring the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
- Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton remains a hotspot, whether that’s for somewhere to work, eat, drink, rest or play.
- Own and manage our local PR strategy, working with the Head of Communications for The Hoxton to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers; as well as driving awareness of other Hoxton properties and hotels to the Italian media market.
- Generate content and manage our local restaurant social media channels with strategic input from our central comms team and the support of Social Media freelance
- Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders – who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
- Develop local partnerships and activations in the hotel and city that reach new audiences, spread the word and help to position the brand in a new market.
- Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
- Deliver against rooms/restaurant/bar/Apartment’s revenue targets and work closely with the F&B, Sales and Revenue teams on ideas, offers and packages to achieve them.
- Own the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
- Manage the local annual marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
- Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.
What’s in for you:
- The opportunity to take over one of the most exciting hospitality concepts in Rome (and Italy) and have a real impact on its success.
- Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
- Great discounts across the entire Ennismore family (which you get to keep even if you decide to leave us!)
- A competitive package and plenty of opportunities for development.
Qualifiche
What we are looking for:
- Someone proactive and able to work independently but likes being sociable & collaborative too.
- A creative thinker who has a track record building lifestyle brands but also delivering business results in the French market.
- Ability to work across the entire marketing mix, with loads of PR experience and a little black book of media contacts.
- Someone who can not only make cultural partnerships happen or pull-off talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
- A great communicator who can copywrite and manage local social media channels and email databases, growing them to become vital comms channels for us to talk to our fans & audience.
- Experience and connections in Paris’s foodie scene with the ability to build awareness, reputation and hype for our destination restaurant so it is buzzing from morning to night, every day.
- A personal network of strong local and international contacts in industries such as art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
- Someone who will collaborate really well with our central Ennismore teams, including graphic design, digital marketing and communications.
- A conceptual, out-of-the-box thinker, who makes brave choices and inspires others to do the same.
- You’re looking for a place where you can be you: no clones in suits for us.
- You’re not precious.
- We leave our egos at the door and help get things done.
- You’re up for doing things differently and trying (almost) everything once.
- You want to be part of a team that works hard, supports each other and has fun along the way.
- Fluent French, with strong English.
Ulteriori informazioni
The Hoxton is a series of open-house hotels, each in a neighbourhood that we love. Ever since we opened our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving style doesn’t need to be sacrificed for good value and providing a place where guests can hang out alongside the locals and submerse themselves in the neighbourhood with vibrant, welcoming public spaces.
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