Performance Marketing Manager – Aira Italy

Job title:

Performance Marketing Manager – Aira Italy

Company:

Aira

Job description

Pushing boundaries for a sustainable futureCan clean-energy tech change the world? We say yes. Here’s why. The way we heat our homes today is responsible for 15% of all of Europe’s CO2 emissions. Switching to sustainable, clean energy solutions is the easiest and most impactful way households can play their part in net zero.We are a next-generation home energy champion. We passionately believe that creating smart, sustainable homes is our way to make a positive impact in the world. Clean-energy tech is purposeful work. Urgent work. We’d love you to do it with us.Founded in 2022 with already 1000 employees and growing, Aira aims to drive the clean energy revolution. We are headquartered in Stockholm, Sweden, and our factory in Poland brings these innovations to life, with operating markets in the UK, Italy, and Germany.About the roleWe are seeking a highly motivated and experienced Growth Marketing Manager to join our Marketing team and help us achieve our goal of driving growth through effective affiliate and performance marketing campaigns.As the Growth Marketing Manager, you will play a critical role in driving customer acquisition and revenue growth through effective management of PPC, Display and Paid Social, and Affiliate channels. Reporting to the Head of Growth, your primary mission will be to develop and execute best-in-class performance marketing campaigns to drive customer acquisition and revenue growth across multiple touchpoints.You will work closely with the local marketing team to allocate spend across channels, optimize campaigns, manage affiliate partners, plan and execute effective campaigns using relevant technologies.As the Growth Marketing Manager, you will be a vital member of our marketing team. You will have a direct impact on the growth of our customer base and revenue and your efforts will be fundamental to achieving Aira’s ambition of becoming the leader in clean energy solutions. This is an exciting opportunity to be part of a growing team and have a direct impact on the success of the business.Key Responsibilities

• Performance Campaign Management: Lead the planning and execution of data-driven campaigns across PPC, Paid Social, and Display channels to drive customer acquisition and revenue growth. Manage budgets, optimize campaign performance, and use relevant technologies to maximize ROI while focusing on key performance indicators like Cost Per Lead (CPL) and Customer Acquisition Cost (CAC). Regularly analyze campaign metrics and leverage insights to improve future performance.
• Manage and Grow Affiliate Relationships: Develop and nurture strong relationships with new and existing affiliates. Recruit and onboard partners aligned with Aira’s brand and goals. Analyze performance data to identify growth opportunities, optimize the affiliate program, and implement strategies to reduce CPL and CAC. (40%).

• Digital Project Management: Support the marketing team by building and optimizing landing pages using our content management system (CMS), participate in creative brainstorming sessions, and collaborating with local, global, and agency stakeholders. Leverage data and performance insights to enhance the customer experience and drive continuous improvements.

• Reporting and Business Intelligence: Utilize HubSpot (among other tools) to create and maintain detailed reports and dashboards. Track key performance metrics, assist with data-driven decision-making, and support budgeting and forecasting efforts to optimize marketing spend.

About You

• min 3 years of experience in performance marketing in a consumer-first environment;
• Strong experience with associated performance channels such as PPC, Display, Paid Social, and Affiliate channels;
• Experience setting up and managing campaigns;
• Strong analytical skills and experience in analyzing campaign performance insights
• Advanced knowledge of Microsoft Excel; experience with Google Analytics 4, GTM, CMS (Strapi), HubSpot, and/or Microsoft Powerpoint a plus;
• Native Italian speaker with proficiency in English; experience working in the Italian market is a plus;
• Excellent communication and collaboration skills;
• Passionate about making a difference and delivering results.

What is in it for you?

• Gain hands-on experience in a fast-growing scale-up, with a supportive and inclusive culture, and career advancement opportunities;
• Collaborate with diverse teams across international markets and launch products globally;
• Competitive salary and rewarding secondary benefits.

At Aira, We’re not just champions of next-generation energy, we’re champions in Diversity and Inclusion too. We believe that a diverse workforce sparks innovation and creativity and enables us to better serve our customers and communities. We encourage individuals from all backgrounds, cultures, and perspectives to join our team. We will never accept any form of discrimination and believe that together, we can drive a new era for our people and planet.Ready to find true purpose in your work?
Send me your application today. Any questions? I’m here to help. You’ll find my contact details below.

Expected salary

Location

Milano

Job date

Thu, 19 Sep 2024 04:20:21 GMT

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