Paid Social Specialist

Job title:

Paid Social Specialist

Company:

G-Star Raw

Job description

We Are Denim Heads.We love denim. Live and breathe it. It’s in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.Denim is in our DNA, our people are our stitching.Join the denim heads making raw denim!Here’s what we’ll do together:Would you like to combine your expertise of social advertising with your passion for denim? Then you might be our new Paid Social Specialist!As G-STAR’s Paid Social Specialist, you become part of the Paid Social Team, which is part of the bigger Global Digital Marketing Team. This team consists of an enthusiastic and experienced group of digital specialists (for example: PPC, Paid Social, Display and Affiliate). In the Digital Marketing Team we have big ambitions and lots of motivation to have maximum impact on the growth of G-Star Raw. And we have lots of fun as well!The Digital Marketing Team is responsible for creating the global digital marketing strategy for G-Star RAW and ensure a flawless execution. We do this in close collaboration with the different regional marketing teams, the E-Commerce team, our inhouse creative team and our data teams.As Paid Social Specialist, you work on the creation and execution of the global paid social strategy, to ensure we get the optimal results out of our paid social channel. By doing so, you have a significant impact on the growth of G-Star!This role is a unique opportunity for someone who is looking for the next step in their career and who likes working in a fast paced, international environment.Your tasks & responsibilities:As our social media specialist, you will:

• Collaborate with the Paid Social Team Lead on the strategy, roadmap and priorities,
• Build and optimize campaigns in the paid social channel across the full marketing funnel (brand/prospecting/performance),
• Analyze results on a daily basis and optimize your campaigns based on set KPI’s,
• Support local initiatives and tests, in close collaboration with local marketing teams,
• Test the latest advertising possibilities (alpha’s beta’s) and ensure G-Star is an early adopter,
• Work closely with both internal stakeholders (Ecom, BI, UX, Creative and Regional teams) and external stakeholders (Meta, agencies etc.),
• Report into the Paid Social Team Lead.

Here’s what you bring to the table:

• A Bachelor’s or Master’s degree,
• A minimum of 3 years hands-on experience in efficiently managing paid social campaigns across the full digital marketing funnel and experience in working with large budgets across multiple countries,
• You know how to represent your channel and have a drive to continuously seek for opportunities to improve channel performance that enables further scaling,
• Deep understanding of Facebook Business Manager and Google Analytics – bonus if you have experience with Smartly, Pinterest Ads Manager, Snap Ads Manager or Tiktok for Business manager,
• Experience in working in cross functional teams and multi-regional teams,
• Experience with data feed management tooling, social advertising tooling and working with scripts is a plus,
• It’s a plus if you have agency experience – you have either worked at or with a digital marketing agency,
• You have great written and verbal communication skills in English. An additional language (Dutch, German, French) is a plus,
• Relevant experience in Fashion and/or Retail industry.

G-STAR Skill Set:

• Data driven mindset and strong analytical skills, with a hands-on mentality,
• Team player with excellent communication skills,
• Organized, detailed-oriented and able to manage multiple projects at one time,
• You have a rock solid believe in the added value that paid social media can bring to the G-STAR full marketing funnel,
• You have an intrinsic curiosity to stay up to date on the latest digital marketing and social media developments!

Here’s what we bring to the table:We recently moved into our state-of-the-art office in the vibrant city of Valencia. This could be your chance to play a pivotal role in shaping the future development of G-Star in Spain!Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities:

• A clothing budget to showcase your personal style while representing G-Star RAW,
• A fully paid private medical insurance,
• Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance,
• Free access to leading learning and development platforms like Udemy and Goodhabitz.

What will happen next:

• We will thoroughly review your CV and your portfolio.
• We have a large expat community at G-Star, so please apply with an English CV!
• When we hopefully find what we are looking for, we will contact you for a chat and if it’s a good fit, we’ll plan our first interview.
• Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow-up interview.
• Having an agile mindset is very important at G-Star, therefore we ask you to participate in an (online) Learning Agility Assessment.
• When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store.

Good luck!

Expected salary

Location

Valencia

Job date

Sun, 28 Jul 2024 07:28:42 GMT

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