Paid Social Account Director

Description

Position at GroupM Nexus

Job title: A ccount Director , Paid Social , Channel Management

Group: Mindshare Worldwide

Client: Ford

Reports to: Business Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here .

About Channel Solutions

Channel solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.

As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client.

The Role

A role exists within Mindshare Channel & Solutions within a growing Paid Social specialist team. We are looking for an experience d Paid Social Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Social AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Ideal Candidate

The candidate will report into the Paid Social Business Director . Working within the Mindshare Channels & Solutions Paid Social team, they will be integral to cross – channel knowledge sharing and contributing to channel integration across Mindshare Channels & Solutions . The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

Essential Criteria

• Exceptional project management and coordination skills, with a logical approach to problem solving
• Experience in developing and leading client relationships
• Exceptional people management skills, including support and development of at least two junior team members
• Exceptional executional Paid Social experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential
• Extensive experience using all/majority of the native Paid Social management platforms (Facebook, Instagram, Twitter, TikTok , Snap, Bing, LinkedIn, etc.) as well as 3rd party platforms like Sprinklr and tracking solutions such as Campaign Manager and Google Analytics
• In depth understanding of networks like: Audience Networks, In-Stream, Twitter Sponsorships and when to use them to deliver against clients’ business objectives
• Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
• Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives .
• Expert knowledge of measurement capabilities , evaluat ing and implement i ng study opportunities that are of benefit to the client and future social activity

Desirable Criteria

• Ability to devise a cross digital platform video strategy that links up with other non-social channels, considering best video practices (creating frameworks to demonstrate this)
• Working knowledge of digital attribution approaches used to optimize social campaigns
• An understanding of how Paid Social can integrate with other digital and offline channels

Responsibilities

Performance

• Take ultimate responsibility for the output of your team, both clients facing and operational
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of Paid Social campaigns
• Maintain a forward thinking and innovative approach in the development of paid social activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Profile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Paid Social services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

People

• Take responsibility for your team’s development and career progression within the agency
• Review the quality of team output and take appropriate action to improve delivery
• Play an active role in the recruitment and interviewing process to build strong teams

Process

• Develop ways of working that maximize client output, whilst minimizing operational input
• Ensure briefing, planning and finance processes are strictly adhered to by the team

Product

• Establish strong working and communication processes with all Channels & Solutions and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
• Understanding of the services delivered by the Channels & Solutions team, and their benefits

Profitability

• Increase Paid Social spends of existing client base, by proving the value of the channel
• Surface out-of-scope services to increase mindshare revenue streams
• Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy , Empathy and Impact not only align with ourGood Growthambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference . We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

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GroupM Nexus

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