On Trade Regional Key Account Manager | Lombardia
Brown-Forman
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Quote from Hiring ManagerThis role is critical to lead our business in the On trade channel having a direct responsibility in managing the regional wholesalers, negotiating with local customers and ensuring the perfect execution of the National plans In Lombardia. The key responsibility as a team member is to perfectly execute the commercial strategies into the market and to collaborate with the sell out structure to maximize results. This role is an individual contributor, reporting to the On Trade Business Area Manager. We are looking for two On Trade Regional Key Account Managers (with a different focus on the Eastern/Western part of the region).Meaningful Work From Day OneThe On trade Regional Key Account Manager has a regional scope being the counterpart of the main Italian local wholesalers.
Your first key task is to run negotiations with the regional players in alignment with the On trade commercial policy negotiating contracts, promotional calendars, sell-in initiatives and sales incentives.
Secondary to this, you will be responsible for coordinating the regional strategies with the sell out team, ensuring alignment between sell-in and sell-out plans.
This role requires strong leadership/ management skills and a deep understanding of the wholesalers industry. The experiences in working in Spirits and in a previous sell-out role are a plus.
In this role you will be reporting to the On Trade Business Area Manager and you will collaborate with the rest of the On trade team to ensure perfect execution. The role can be based within the business Area assigned.What You Can Expect● Sales Strategy: Develop and implement effective sales strategies to drive sell-in and sell-out performance of the assigned regional customers. Execute commercial strategies including pricing/promotions initiatives in line with channel commercial objectives. Define promotional calendars in line with National channel promotional strategy.
● Customer Relationships: Build and maintain strong relationships with key regional Wholesalers being the face of Brown Forman in front of the customers.
● Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
● Performance Management: Manage customers P&Ls, conduct regular performance reviews and collaborate with the On Trade National Key Account Manager / Sell-Out team to maximize results.
● Sales Reporting: Prepare and present sales reports, forecasts, and performance analysis to the On Trade Business Area Manager.
● Budget Management: Manage the sales budget for the assigned customers, ensuring efficient allocation of resources.
● Compliance: Ensure all sales activities comply with company commercial policies and industry regulations.What You Bring to the Table● Minimum of 3 years of sales experience as a Regional Account Manager in On Trade.
● Bachelor’s degree in Business, Marketing, or a related field.
● Proven track record of successfully delivering sales growth in a similar role.
● Demonstrated ability to build and maintain effective working relationships with customers.
● In-depth knowledge of the On Trade spirits market and customer base (Wholesalers and On trade customers). Prior Experience in the spirits industry is a plus.
● Knowledge in developing Premium+ and luxury categories.
Milano
Thu, 31 Oct 2024 06:29:45 GMT
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