Omnichannel CX Campaign Manager

Job title:

Omnichannel CX Campaign Manager

Company:

Lundbeck

Job description

Omnichannel CX Campaign ManagerOC CX Campaigns and Content – Marketing Operations – Global Customer ExperienceDo you want to have an important role in developing campaign capabilities for omnichannel campaigns in the commercial organization?Join us! With this role you have the unique opportunity to be part of an exciting evolution in our Global Customer Experience department (GCX).Your new role – why is this a great opportunity?As an expert in omnichannel campaigns and content, the Omnichannel Campaign Manager will partner with Global Brand Teams in HQ and affiliates across the value chain to conceptualize brand strategy into engaging omnichannel campaigns and content across the product lifecycle, delivering strategic journeys that best meet customer needs, whilst also ensuring measurable business impact.Your future teamWe are looking for a 12 months maternity cover for the role of Omnichannel CX Campaign Manager. You will be reporting to the Director of OC CX Campaigns and Content and will play a critical role within the OC CX Campaigns and Content Team. OC CX Campaigns and Content is the main area in the Marketing Operations team, a strategic pillar within the Global Customer Experience team which sits in Global Strategic Marketing. The team focuses on omnichannel content and campaign production and delivery, with full integration with global brand teams and affiliates.The position is based in Copenhagen.What you bring to the teamWe are looking for a highly engaged and dynamic individual, who will play an important part in working cross-functionally with major stakeholders across the business in order to drive digital transformation and ensure change management & organizational adoption of omnichannel campaigns. You will partner with relevant internal stakeholders including Global Brand Teams, Market Access, Medical Affairs and Legal.Furthermore, the OC CX Campaign Manager will collaborate with the Global Engagement Leads to ensure a compact and solid campaign planning in key affiliates.The ideal candidate possesses a broad strategic insight and understanding of key trends and partnerships in the industry whilst also having the ability to identify opportunities and integrate them into the campaign journeys to accelerate Lundbeck´s omnichannel transformation.The candidate will also function as Product Owner (PO) for campaigns in our agile way of working, representing the team and engaging with the other Product Owners and Scrum Master’s across workstreams.As main responsibilities, the OC CX Campaign Manager will:

• Lead the Journey Creation Workstream.
• Own overall campaign planning and execution across organization.
• Identify improvement areas and optimize processes & performance based on insights and stakeholder feedback.
• Be responsible for all global Neurology campaigns:
• Manage campaign planning from ideation to content delivery to the campaign factory.
• Identify customer needs, create customer journeys and ensures consistent brand experiences based on the global brand strategy.
• Lead campaign ideation and co-creations with affiliates for strategic brands in collaboration with Global Engagement Leads.

The ideal candidate:

• High proficiency in written and spoken English.
• A master’s degree within marketing, digital communications, IT or similar.
• Demonstrable & relevant experience in digital marketing and omnichannel campaigns from strategy to execution, primarily within Healthcare or Pharma.
• Experience with dynamic content production and modular content.
• Highly motivated and collaborative mindset with ability to lead change and influence key stakeholders cross-functionally.
• Solid project management skills developing strategic and operational plans for omnichannel campaigns with several stakeholders involved.
• Experience working proactively in a diverse multicultural environment.
• Alignment to the team culture with the ability to dream big, continuously learn, have fun working with others, and be motivated to meet highly innovative goals.
• Skilled in establishing trustworthy and collaborative ways of working.
• Excellent written and verbal communication and presentation skills.

Our promise to youLundbeck offers an inspiring workplace, passionate colleagues and a culture characterized as collaborative – a must to successfully bring our treatments through research and development all the way to commercialization and the people who need them. We offer a mix of exciting tasks and numerous development opportunities that are balanced with initiatives focused on your well-being.You can also learn more about us at or by following us on LinkedIn or Instagram (@h_lundbeck).Apply nowCan you see yourself in this role? We want to hear from you. Does this sound like your dream job, but you’re not sure if you meet all the requirements? We still want to hear from you!Upload your CV and include a few lines about your motivation for applying. No separate cover letter is needed. We ask you not to include a photo or personal information that does not relate to your professional experience.If you have questions or want to hear more, please feel free to contact Almudena Fraga, Director of OC CX Campaigns and Content in Marketing Operations – gon@lundbeck.com. Applications must be received by September 1st.We need every brain in the game – and that includes all brains and the different perspectives we bring to the table. At Lundbeck, we embrace the uniqueness of each employee, and we are committed to building a workforce that is as diverse as the people we serve. Read more about our commitment at .#EveryBrainInTheGameThis job ad is intended for individuals seeking a career opportunity with Lundbeck. We engage with recruitment and search firms where needed on the basis of a written agreement, and we do not accept unsolicited requests of any kind. If you work as a recruitment consultant, you are kindly instructed to refrain from contacting Lundbeck or the hiring manager directly with suggested candidates. If you violate this policy, you do so at your own risk and for your own account, and Lundbeck will not assume any liability nor pay any associated fees resulting from such violation.

Expected salary

Location

København

Job date

Tue, 20 Aug 2024 22:13:25 GMT

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