Membership Experience Innovation Lead

Membership Experience Innovation Lead

• Location London Hub, United Kingdom

• Job ID 0000004910

• Category Sales, Marketing & Product Management

Job Description

Are you ready to join The LEGO Group to discover and develop strategy for innovative membership experiences that Families and Adults can fall in love with?

Digital Consumer Engagement is transforming to deliver direct and long-lasting relationships with consumers. We’re pleased to announce this phenomenal role which will sit within our Grown-Ups’ engagement team who strive to bring adults closer to our products. No matter if they’re a parent, gift-giver, LEGO fan or all three!

Core Responsibilities

• Maintain a pipeline of innovative membership experiences that develop new engagement partnerships and uncover new strategic opportunity spaces

• Develop an audience-focussed framework for membership innovation by maintaining a base of active audience insight and audience-first strategic approaches

• Be at the forefront of the future of loyalty by developing an insight/data-driven approach to horizon scanning, trends spotting and understanding consumer mindsets.

• Drive the evolution of the strategy to deliver long-term customer loyalty

• Collaborate across key collaborators to drive audience engagement objectives and align with Portfolio, Brand and Commercial objectives

• Uncover strategic user journeys that unlock new audience growth and conversion

• Leverage data and analytics to build a solid foundation of insights on audience needs and behaviours

• Collaboration with wider strategy and innovation teams to build synergistic opportunities

• Collaborate with Creator and Crowdsourcing functions to ensure that membership experiences take advantage of the creator network and user journeys from and to LEGO Ideas.

Do you have what it takes?

Experience in:

• A strategy-focused role across digital engagement, innovation consultancy or loyalty

• Developing opportunities for membership experiences within global brands and it’s partners

• Developing, piloting and synthesising learnings to drive innovation

• And an understanding of the digital marketing ecosystem and of customer behaviour economics, metrics

• Strong analytical skills and a strong data-driven approach

• Excellent collaborator management skills

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong!

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

LI#MD1

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

• Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model ‘Best of Both’, role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.