Media Marketing Intern

Job ID 10133749 Location Milan, Italy Business The Walt Disney Company (EMEA)

Job Summary:

We offer a full-time internship in the Disney Media & Entertainment Distribution (DMED) department, which focuses on aligning technology, media distribution, and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

This role will provide experience in planning and executing media marketing and communications strategies and activities for Studio-related products (both theatrical and Disney+), collaborating with other Disney business lines (Consumer Products, DLP) to deliver integrated media marketing campaigns and commercial activities for the Studios.

Areas of Responsibility

• Assist the Marketing Manager with delivery of marketing and promotional assets for all offline campaigns (TV, Radio, OOH and Print)
• Assist with optimizing media campaigns on different platforms (e.g. Meta, Google, TikTok, Amazon)
• Support the creation and delivery of advertising plans and marketing projects.
• Assist with the creation of strategic output and presentations, both for local and international use
• Coordinating trade marketing activities (such as Disney Preshow in cinemas), organizing contests and promotion with key theatrical partners, cinema trailering and commercials
• Coordination of Owned Media activities and cross-lob projects

Areas of Accountability

The media marketing intern will be responsible for the optimization of media marketing campaigns for different LOBs (Studios, CPGP, E-commerce), They will assist the team in presentation and other marketing projects for studios releases.

Skills Required

• Love for media & entertainment contents
• Knowledge or interest in marketing and media
• Strong communication skills and ability to share concepts and ideas clearly
• Creative thinker and self-starter
• Understanding of consumer marketing and user engagement
• Ability with MS Suite including Power BI
• Analytic mindset, proactive behavior

Skills learnt after the Internship

During this internship the resource will be able to learn the main concepts behind the execution of a media campaign for the launch of brand-new content. He will also be able to develop their skills by understanding the work behind the organization of a product media plan.

Background Required

• Degree in Marketing or Economic Field (Management Engineer or Communication and Marketing)

About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).

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