Media Effectiveness Manager H/F

Essity

Job title:

Media Effectiveness Manager H/F

Company:

Essity

Job description

Media Effectiveness Manager H/FEssity was born from the combination of two words: Essentials and Necessity. That’s why well-being is at the core of our concerns.Do you want to join a committed company and improve well-being through essential products for everyday life?Join us!Our mission: to develop, produce, market, and sell sustainable products and services with added value in the field of hygiene and health, to enable accessibility to hygiene for all.In a few words, Essity is:A Swedish group, recognized for its expertise and committed to the hygiene and health sector.36,000 employees spread across more than 150 countries.A culture that fosters kindness, autonomy, collaboration, and idea sharing.Strong and innovative brands such as Lotus, Okay, NANA, TENA, Demak’up, Tork, JOBST and Radiante.Context :We are looking for a Media Effectiveness Manager to join our team, stepping into a role that is evolving and expanding.In a rapidly evolving digital world, Essity is dedicated to understanding and anticipating consumer needs. We analyze trends and data to keep our brands appealing and relevant. We embrace a growth hacking mindset and seek a teammate who is curious, ambitious, and ready to tackle digital challenges.What you will do :As the Media Effectiveness Manager for the French and Belgium markets, you will be a key player in our test & learn approach, driving digital activation and measurement initiatives.Leading all aspects of digital activation in France and Belgium in collaboration with our media partner (planning, activation, measurement).Embrace our “Attention based” journey focusing on continuous improvement in both efficiency and effectiveness.Participating in measurement initiatives (MMM, last touch attribution) and translating campaign performance insights into actions.Supporting the brand marketing team with social and nudge activities in France and BelgiumCollaborating with central teams to roll out global projects around media, content, and measurement.Assisting the Consumer Tissue brand marketing team on all digital topics.Be the dedicated point of contact inside SW region regarding all Data privacy topics.Who you are :Bachelor’s or master’s degree in marketing, Analytics, Media Management, with a relevant experience in planning and managing digital campaigns (agency or top-tier advertiser).You are Open-minded, curious, autonomous, reliable, and adept at challenging the status quo.Self-starter and problem solver with a service mentality and team-player attitude.You already managed projects, multiple stakeholders, external agencies, and budgets in a global company matrix organization.You have Excellent communication and interpersonal skills, able to simplify complex topics and present effectively.You are fluent in English and French (both written and spoken).What can make a difference at Essity :An environmentally sustainable company.In Hondouville, for example, we recycle food cartons in France.Opportunities for development and career growth.25% of positions at Essity in France are filled through internal mobility.An inclusive and collaborative culture.Initiatives like “Courageous Conversations” to foster discussions about Diversity, Equity, and Inclusion.What we can offer:2 days of home office per week for eligible employees and a daily allowance and a comfort allowance to adapt their home.Subsidized company restaurant.Participation and profit-sharing bonuses.60% reimbursement of the transport card or a mileage allowance.#LI-RB1Application End Date:01 févr. 2025Job Requisition ID: Essity249670

Expected salary

Location

Paris

Job date

Wed, 08 Jan 2025 23:45:55 GMT

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