Media Activation Manager Benelux

Job title:

Media Activation Manager Benelux

Company:

PepsiCo

Job description

Overview:This role facilitates PepsiCo receiving best in class media and connections executions in Belgium & Netherlands for all our brands while working with both our marketeers and agencies. This role works together with a wide range of internal and external stakeholders on the flawless execution of media campaigns.Responsibilities:

  • Campaign execution support for all Pepsico Benelux brands, working closely with leading Media Activation managers
  • Support always on media execution (Horizontal planning) in close collaboration with brand managers
  • Ensure implementation of best practices, learnings and media guidelines across all brands
  • Support execution of Media Test and Learn agenda and BU strategy for consumer engagement, personalization at scale and 1P data gathering
  • Support influencer marketing campaigns by optimizing processes, guidelines and agency relationships
  • Manage community managent for all Pepsico brands in collaboration with the Digital Marketing Intern and our community management agency
  • Work as a bridge between digital marketing experts at our central service hub and our local brand marketing teams, supporting topics such as gamification, CRM, social media posting, approval process
  • Work closely with media partners and lead projects to create added value for our campaigns (e.g. Snapchat lenses, TikTok content creators, Meta lead ads,…)

Qualifications:

  • Passion for digital marketing
  • Clear interest in influencer marketing
  • Clear communication and (project) management skills
  • Positive mindset and attitude
  • Dutch speaker essential & fluent in work English
  • Prior digital marketing experience
  • Able to see the bigger picture and prioritise
  • Team player

Expected salary

Location

Utrecht

Job date

Thu, 19 Sep 2024 06:37:05 GMT

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