PepsiCo
Job title:
Media Activation Manager Benelux
Company:
PepsiCo
Job description
Overview:This role facilitates PepsiCo receiving best in class media and connections executions in Belgium & Netherlands for all our brands while working with both our marketeers and agencies. This role works together with a wide range of internal and external stakeholders on the flawless execution of media campaigns.Responsibilities:
- Campaign execution support for all Pepsico Benelux brands, working closely with leading Media Activation managers
- Support always on media execution (Horizontal planning) in close collaboration with brand managers
- Ensure implementation of best practices, learnings and media guidelines across all brands
- Support execution of Media Test and Learn agenda and BU strategy for consumer engagement, personalization at scale and 1P data gathering
- Support influencer marketing campaigns by optimizing processes, guidelines and agency relationships
- Manage community managent for all Pepsico brands in collaboration with the Digital Marketing Intern and our community management agency
- Work as a bridge between digital marketing experts at our central service hub and our local brand marketing teams, supporting topics such as gamification, CRM, social media posting, approval process
- Work closely with media partners and lead projects to create added value for our campaigns (e.g. Snapchat lenses, TikTok content creators, Meta lead ads,…)
Qualifications:
- Passion for digital marketing
- Clear interest in influencer marketing
- Clear communication and (project) management skills
- Positive mindset and attitude
- Dutch speaker essential & fluent in work English
- Prior digital marketing experience
- Able to see the bigger picture and prioritise
- Team player
Expected salary
Location
Utrecht
Job date
Thu, 19 Sep 2024 06:37:05 GMT
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