Marketplace Insights Analyst

Kingfisher Information Technology Services (UK) Lt

Marketplace Insights Analyst


Up to £40,000 per year + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working

One day per week in Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Marketplace Insights Analyst and you’ll be a big part of this.

At B&Q we have a hybrid approach to working to increase flexibility in how we work. For this opportunity we will be looking for someone to be in the office 1 day per week.

You’ll help to drive the digital analytics agenda through actionable insights. Proactively identify opportunities for continuous improvement, leveraging an extensive toolset to build out actionable insights and reporting, helping to increase the understanding and use of digital analytics both within your team and across multiple functions.

  • Subject matter expert for first-party vs marketplace shopping dynamics, able to effectively articulate what impact the B&Q Marketplace is having on shopping behaviour and on customer journeys.

  • Responsible for producing robust analysis and actionable insight that maximises opportunities to grow B&Q’s digital marketplace.

  • Develop strong business partnerships with senior stakeholders, including Directors, Heads of Service and functional leads across our Marketplace, Digital, Commercial and Finance teams.

  • Maintain an expert awareness of legalities and best practice around data sharing and confidentiality in the context of relevant competition law.

  • Lead on the execution of analytical reviews to assess the performance, impact and learnings from digital marketplace promotional activities. Confidently present results and insights to senior stakeholders.

  • Interpret data, analyse results, and provide ongoing reports

  • Work with key stakeholders to help facilitate data driven decision making for all digital activities, including digital marketing analytics, trading optimisation and web development

  • Interpret data into insightful narratives, enabling stakeholders to make data-driven decisions.

  • Ensure a persistent focus on the customer; proactively displaying omni channel thinking and behaviours to drive a continuously improved customer centric experience

  • Leverage on-site/off-site behavioural and demographic data

  • Develop a strong understanding of business processes, systems and data structure, ensuring that analysis is built on the most relevant range of data points as applicable

  • Help to define and develop website tagging requirements and recommendations

  • An expert storyteller with an ability to transform data into insightful narratives

  • Experience of ecommerce customer journey analysis

  • A strong understanding of first-party vs marketplace shopping dynamics, with proven ability to measure incrementality vs cannibalisation.

  • Expert user of Google Analytics and ContentSquare.

  • Proficient in the use of SQL to extract data from relational data management systems.

  • A proven ability to make data driven decisions.

  • Ability to communicate clearly and concisely.

  • Strong understanding of the analytical tools and technologies landscape

  • A deep passion for the customer and knowledge of the importance of the digital experience.

  • Confident, personable, with a strong team ethic.

  • Skilled at establishing strong stakeholder relationships, and building influence by conveying actionable insight

As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!

As part of a great team, you’ll be supported to grow and encouraged to explore new career directions within the business and the wider group. And, because you’ll be inspiring great things for our customers and the whole business, you’ll do work worth caring about.

ID: 2023-51714

External Company Name: B&Q

External Company URL:

Street: B&Q House

Post End Date: 29/5/2023

Hours Per Week: 37.5

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