Marketing Specialist Central Europe in Berlin, Germany

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.

The role

The Marketing Specialist for Central Europe will support the Central European team (Germany, Austria, Switzerland) in planning and executing marketing communication activities that drive brand awareness, lead generation and customer engagement in the veterinary diagnostics field.

Key responsibilities include:

• Campaign coordination: support in the planning execution and monitoring of marketing campaigns including digital channels and print.

• Content & communications: create and localize marketing content including social media, website updates, product brochures and communications ensuring relevance to the central European region.

• Event support: organize and manage exciting and marketing events including trade shows, seminars product launches, internal events.

• Cross functional collaboration: work cross functionally and collaborate with our internal teams across sales, product management and corporate affairs to align on strategic initiatives.

• Market research and insights: conduct research on industry trends, competitor activities, marketing analytics and customer insights within the central European region to inform marketing initiatives.

• Product knowledge building: work with teams of experts to proactively develop expertise in the veterinary diagnostics portfolio and market to understand customer needs, leveraging this knowledge to create effective marketing materials and campaigns

• Support our sales team: with materials including presentations and marketing materials to support lead generation and customer engagement.

• Other administrative tasks to support the day-to-day operations of our marketing team.

• Stay up to date with the latest marketing trends and technologies providing ideas to the marketing team.

Experience and skill set required:

• Several years of professional experience in marketing and communication, preferably within a B2B sector

• Completion of a degree or training in a relevant subject area

• Experience in marketing communications, digital media, applications, social media or related marketing field

• Willingness to build up product, service and customer knowledge across veterinary diagnostics

• Familiarity with marketing tools and platforms (e.g. Google Analytics, Salesforce, LinkedIn, social networks)

• Willingness to work in a matrix organisation and proven ability to work cross-functionally

• Excellent project management skills, highly detail oriented with the ability to work in an organised, efficient manner with ability to prioritise tasks

• Strong communication skills, both written and verbal. Fluent in German and proficient and very good knowledge of English

Part of an amazing global family

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Synlab Vet and Antech Diagnostics are comprised of a diverse team of individuals who are committed to each other’s growth and development.

Being part of this amazing global group gives us the benefit of a huge network of experts and specialists, a future we can invest in and the security that allows us to concentrate on what we do best – caring for pets. Being part of the Mars family of businesses provides huge development opportunities across the group for our Associates.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment, we are committed to fostering a culture that is inclusive and diverse for all of our associates.