Marketing Specialist

The overall scope of the Marketing Specialist is to assist the Director of Sales & Marketing to position and promote the hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.

Key Responsibilities

• Developing promotional marketing materials based on brand standards (brochures, fact sheets, invitations, menus)
• Updating company website and all owned digital channels
• Creating newsletters/email campaigns, updating transactional emails and producing post-campaign reports
• Supporting the team in developing a social media calendar
• Following up the marketing activities managed by the hotel’s suppliers and agencies (such as digital advertising campaigns)
• Coordinating professional photo shootings and video shootings for marketing, sales and editorial purposes
• Following up on PR activities and influencers’ agreements
• Following up the marketing tasks planned by the Director of Sales and Marketing

Skills, Knowledge and Expertise

• At least 2 years of previous experience in the same field
• Excellent proficiency in English and Italian
• Copywriting skills
• Knowledge of Google Ads, Google Analytics and Meta platforms. Any other digital advertising tool is a plus.
• Knowledge of Canva Pro. Any other graphic design tool is a plus.
• Creativity and proactivity
• Previous experience in luxury hospitality is preferred.

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